Featuring seven influential personalities and creators across reality TV, wellness, travel and more, the campaign translates the interests and recommendations shaping online communities into shoppable guides filled with high-quality gifts, unexpected finds, and premium brands at amazing prices.
Key Takeaways:
- Lindsay Lohan and Marshalls have partnered to launch "Unwrap the Internet," a holiday campaign inspired by some of the internet's most engaged communities and brought to life through Marshalls ever-changing assortment of high-quality gifts.
- As the face of the campaign, Lindsay steps into different corners of the internet, bringing together seven personalities and creators through a four-part video series that sees unexpected worlds collide, uncovering shared fandoms and incredible Marshalls finds along the way.
- Spanning wellness, travel, entertaining, parenting and more, each gift guide transforms online interests, recommendations, and conversations into the ultimate holiday gifting inspiration.
- Available starting today and throughout the holiday season, the gift guides help shoppers discover high-quality gifts that are perfect for them at amazing prices every day, including stocking stuffers under $10 and gifts for every budget range.
FRAMINGHAM, Mass., Nov. 10, 2026 /PRNewswire/ -- This holiday season, Marshalls (NYSE: TJX) is teaming up with Lindsay Lohan to launch "Unwrap the Internet," a collection of holiday gift guides inspired by some of the internet's most engaged communities to help shoppers uncover the gifts people actually want. Spanning wellness, travel, parenting and more, the collection brings together seven influential personalities and creators who tapped into their audiences to help curate each category with high-quality gifts. Uniquely built to turn what people across the internet are talking about into shoppable guides, "Unwrap the Internet" offers gifting inspiration for every budget and personality.
People aren't just into things anymore; they're deeply invested in the communities and cultural conversations that shape who they are. Yet when it comes to holiday gifting, people are often reduced to broad categories, like "gifts for mom" or "gifts for a co-worker," missing the thoughtful finds that show you truly understand them. For a campaign inspired by the corners of the internet people care deeply about, Marshalls found a natural partner in Lohan, whose work has inspired passionate fandom of its own. As the face of the campaign, she steps into these corners of the internet in a four-part video series that brings together all seven personalities and creators as unexpected worlds collide, uncovering shared fandoms and incredible Marshalls finds along the way.
Because Marshalls is built for delivering unexpected discoveries across its expansive mix of merchandise, coveted brands, and accessible price points, shoppers can find thoughtful gifts that speak to even the most specific personalities, passions, and interests on their lists. Available to shop throughout the holiday season, the guides leverage insider perspectives and community recommendations from across the internet. Featuring high-quality gifts at amazing prices, from stocking stuffers under $10 to gifts for every budget, the guides span the following categories:
- Frequent Flyers, co-curated by Antoni Porowski, Emmy Award-winning TV personality, travel enthusiast and host of National Geographic's No Taste Like Home and Best of the World: Gifts for travelers who always get the trip out of the group chat, even if they're the only one going, with versatile outerwear, travel-ready accessories, and on-the-go essentials ranging from leather journals and cooling eye patches to travel tumblers and more for wherever they're headed next.
- Habit Stackers, co-curated by Robin Arzón, 28-time marathon and ultramarathon runner, wellness advocate, host of the Project Swagger podcast, and three-time New York Times bestselling author: Gifts for those protecting their peace, their skin barrier and their beauty rest, one feel-good habit at a time, with performance gear, wellness finds, fan-favorite skincare, fitness accessories and tools for leveling up their daily rituals.
- Reality TV Nation, co-curated by Danny Pellegrino, host of Everything Iconic, the podcast breaking down pop-culture and reality TV: Gifts for viewers who clock the handbag before the drama even starts, with luxe loungewear, designer accessories, beauty must-haves and watch-party favorites worthy of premiere night, the reunion and everything in between.
- Bookish Club, co-curated by Eden Yonas, book reviewer and founder of Eden's Archives, a community of 550,000 fellow readers across her platforms: Gifts for readers whose "sorry, I'm busy" usually means they just started a new book, with cozy knits, plush slippers, colorful mugs, statement lamps, comfy accent chairs, and reading-night essentials for just one more chapter.
- Dinner Party Darlings, co-curated by Isabelle Heikens, the entertaining creator behind the hosting series Dinner at Isabelle's: Gifts for the person who loves to host, from standout serveware and beautiful glassware to quality kitchen essentials and festive fashion, everything you need to turn any gathering, from casual takeout to holiday dinner, into an occasion.
- Parent Group Chat, co-curated by Kevin and Ashley Cooney, parenting creators and hosts of The Cooney's Show, where they share an honest, humorous look at marriage, parenting and everyday family life: Gifts for parents juggling school drop-off, playdates, dinner, bedtime and everything in between, with easy layers, practical accessories, clever organizers, family games and toys that make busy family days a little easier.
- Marshalls Enthusiasts, co-curated by Erika Priscilla, queen of uncovering must-have Marshalls finds: Gifts for shoppers who treat a Marshalls run like a treasure hunt and always know a good find when they see one, with most-wanted brands, of-the-moment styles, little luxuries and brag-worthy scores they'll want to tell everyone about.
"The holidays can be hard to shop for, but there's nothing more meaningful than finding a gift that shows you really understand someone," said Lohan. "I love how this campaign brings together experts from every corner of the internet, tapping into their unique interests and passions to make gifting feel easier and more personal. Through this campaign, I hope to help holiday shoppers feel inspired to discover thoughtful, unexpected gifts that reflect what makes everyone on their list special."
Now live, the four-part video series stars Lohan, who steps into different corners of the internet and brings together all seven personalities and creators to unwrap shared fandoms, surprising connections and incredible Marshalls finds. As unexpected worlds collide, she helps show how even the most specific passions can lead to a gift that says, "I know you."
"With inspiration everywhere, from the communities we follow to the conversations we're having online, 'Unwrap the Internet' brings those interests to life and helps people discover gifts they'll genuinely be excited to give and receive," said Emily Trent, Senior Vice President, Head of Marketing at Marshalls. "The way we buy means there is always something new to find at Marshalls, with an ever-changing assortment of high-quality finds that spans interests and price points. That breadth allows us to move beyond one-size-fits-all gifting and offer something for every kind of shopper, whether they're shopping early or right down to the wire. Just as importantly, we wanted the campaign to be fun, with entertaining content that celebrates the many interests that bring people together and the joy of finding something unexpected."
Catch all the festive fun featuring Lindsay Lohan and unexpected community crossovers on @Marshalls across Instagram, TikTok, YouTube, and Facebook. Discover something for every personality on your list, at a range of price points, in stores and at Marshalls.com.
About Marshalls:
Marshalls is one of the nation's leading off-price family retailers with more than 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at Marshalls.com. Since opening its first store more than 60 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, home and more - all at amazing prices. For fashion tips, style alerts, and more, follow us @Marshalls on Instagram and TikTok. Visit Marshalls.com to shop online and locate your nearest store.
Contact:
UnwrapTheInternet@edelman.com
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SOURCE Marshalls
