The NFL legend teams up with Solo Stove to help shoppers nail gift season with thoughtful gifts that bring people together long after the holidays.
GRAPEVINE, Texas, Nov. 6, 2026 /PRNewswire/ -- We all know the feeling of giving or receiving a gift that misses the mark — a generic pair of socks, an ugly sweater, or dish towels that don't feel special. With the added pressure of holiday gifting, Solo Stove believes the most meaningful gifts are the ones people will genuinely love, use, and enjoy together.
In fact, according to a national survey by PollFish of 5,000 respondents commissioned by Solo Stove, 31% received a gift they didn't like in the past year, while 62% admit they've faked excitement when opening a present. More than 70% identified someone in their lives who gives the worst gifts. Meanwhile, more than 72% expressed excitement about receiving a Solo Stove smokeless fire pit, pizza oven, griddle, or cooler.
That's why Solo Stove, the leading outdoor lifestyle brand within Solo Brands (OTCQB: SBDS), is teaming up with former NFL running back (and All-Pro Gift-Giver) Marshawn Lynch to go "Beast Mode" on holiday gifting. Their new campaign, "Gifts That Don't Suck," encourages shoppers to skip forgettable presents and give something that will be a hit with friends and families, bringing people together long after the holidays.
For Lynch, that idea goes back to his own childhood, when the presents weren't necessarily the point.
"We didn't have a bunch of gifts or anything like that, but we always had and still have each other," said Lynch. "That's what really stays with you. So when you gift somebody something that brings their folks together, it makes a real difference. Look, it doesn't matter if you're sitting around a Solo Stove fire pit or making pizzas with your people, in the end, being together is what it's about. Give somebody something they're actually going to use and enjoy TOGETHER."
"Marshawn brings an authenticity and energy that makes him a natural partner for Solo Stove," said Liz Vanzura, Chief Marketing Officer of Solo Stove. "We wanted to have some fun with a holiday gifting challenge everyone can relate to, while reminding people that a great gift is one they'll genuinely love and use. Whether it's gathering around a fire or sharing a meal outdoors, Solo Stove makes it easier to give something that brings people together."
From smokeless fire pits that bring everyone around the flames to chef-grade pizza ovens and stainless-steel griddles that turn ordinary meals into occasions, Solo Stove offers a wide variety of gifts designed to make gathering easier and more fun. And with more than 230,000 five-star reviews, it's clear customers love the experiences these products create. Backyard hangs, tailgating, family pizza nights, and friends sticking around long after dinner — these are gifts that keep giving well beyond the holidays.
"Many consumers are unaware of our extensive product lineup that goes well beyond just smokeless fire pits. We've launched 13 new products including griddles, propane fire pits, and coolers that extend our lineup and make fabulous holiday gifts," said John Larson, CEO of Solo Brands.
Through its "Gifts That Don't Suck" campaign, Solo Stove is inviting everyone to have a little fun with the gifts that missed the mark, share a laugh over those unforgettable gifting moments, and find inspiration to get it right this holiday season. Visitors can explore the campaign landing page, shop Marshawn's Picks gift guide, and share their own bad-gift stories for a chance to win the "Beast Mode Dream Backyard," packed with Solo Stove favorites.
The partnership also extends beyond holiday gifting. Solo Stove is supporting Marshawn's commitment to giving back through a $50,000 product donation to his Fam1st Family Foundation, helping create more opportunities for kids and families to gather outdoors around the fire. It's a natural extension of the campaign's message: some of the best gifts aren't just things — they're the moments people share together.
To explore the campaign, shop Marshawn's favorite gifts, or share a bad gift story for a chance to win the "Beast Mode Dream Backyard," including a Marshawn signed football, and other fun prizes, visit:
YouTube extended cut: https://youtu.be/_JZGR7TpKQE
YouTube :15 cut: https://youtu.be/Om2gKSk0QqY
Campaign landing page: https://beastmode.solostove.com/
Marshawn Gift Guide: https://www.solostove.com/us/en-us/c/gift-guide/gifts-that-dont-suck
About Solo Brands
Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel lifestyle brand company. Leveraging e-commerce, strategic retail partnerships, and physical retail stores, Solo Brands offers innovative, premium products across four outdoor lifestyle brands: Solo Stove, known for the world's most popular smokeless fire pits including the all-new Summit 24™ and Infinity Flame™ Propane Fire Pits, award-winning pizza ovens, the new innovative Windchill™ Cooler, the new premium Steelfire™ Griddle, and outdoor accessories; Chubbies, a premium casual apparel and activewear brand; ISLE, maker of inflatable and hard paddle boards; and Oru Kayak, innovator of origami folding kayaks.
Media contact: solo@finnpartners.com
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SOURCE Solo Stove
