Purple Innovation Reports Third Quarter 2026 Results

PR Newswire

LEHI, Utah, Nov. 4, 2026

Positive Operating Cash Flow for the Third Consecutive Quarter
Preparing for Major Mattress Portfolio Refresh to Strengthen Performance in 2027

LEHI, Utah, Nov. 4, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the third quarter ended September 30, 2026.

Purple

"Third quarter performance was mixed as we continued to navigate a challenging mattress environment," said Rob DeMartini, CEO of Purple Innovation. "We were encouraged by improving momentum in our e-commerce business as the quarter progressed, supported by stronger conversion rates on Purple.com, and we opened two new showrooms during the quarter, bringing our network to 57 stores.  Wholesale was not where we needed it to be, and we have begun increasing sales coverage and improving how we position and differentiate our products with retail partners."

"We have taken steps to improve our cost structure, and are consistently generating cash, with positive operating cash flow for the third consecutive quarter. At the same time, we are actively preparing for a significant product refresh planned for early 2027, including new Essentials and Hybrid collections representing almost 90% of our mattress unit volume. Our teams are focused on ensuring we are well positioned for a successful launch and believe these initiatives position us to strengthen our performance over the long term."

Third Quarter 2026 Financial Results
Third quarter 2026 net revenue was $96.5 million, down 18.7% compared with $118.8 million in the third quarter of 2025. The decrease was primarily driven by lower wholesale revenue, along with declines in showroom and e-commerce revenue.

Direct-to-consumer revenue, which includes e-commerce and showroom channels, was $60.9 million compared with $67.2 million in the prior year period. E-commerce revenue was $42.4 million versus $45.3 million last year. Showroom revenue was $18.5 million versus $22.0 million last year. Wholesale revenue was $35.6 million versus $51.5 million. Approximately one quarter of the reduction was due to an increase of $4.0 million in reductions of revenue due to certain payments to customers and a manufacturer under common control with a customer.

Gross margin was 43.4%, a decrease of 410 basis points versus last year. The decline reflected lower production leverage and inventory adjustments partially offset by lower tariff costs and favorable channel mix.

Third quarter operating expenses were $51.7 million, down 24.7% from the prior-year quarter. The improvement reflected lower restructuring costs versus the prior period as well as lower marketing expenses, and employee-related and professional services expenses.

GAAP Net Loss for the third quarter was $1.4 million, compared with a GAAP Net Loss of $11.7 million in the prior-year period.

Adjusted EBITDA for the third quarter was a loss of $0.5 million, compared with adjusted EBITDA of $0.2 million in the prior-year period. Adjusted EBITDA is a non-GAAP financial measure. See discussion under the heading "Non-GAAP Financial Measures" below for additional information.

Balance Sheet
The Company ended the third quarter with cash and cash equivalents of $28.3 million, compared with $24.3 million as of December 31, 2025. Cash flow from operating activities YTD as of September 30, 2026 was $10.6 million, a $38.7 million improvement over the prior year's same period.

Net inventories as of September 30, 2026, totaled $53.5 million, down $6.2 million from December 31, 2025.

2026 Outlook
We are maintaining our revenue guidance in the range of $420 million to $440 million, supported by an improved marketing plan, normal seasonal strength in DTC, and new product introductions, partially offset by continued pressure in wholesale.   Adjusted EBITDA is now expected to be in the range of $15 million and $20 million.

Conference Call and Webcast Information
Purple Innovation, Inc. will host a live conference call to discuss financial results on November 4, 2026, at 4:30 pm Eastern Time. Investors and analysts interested in participating in the call are invited to dial 833-461-5787 (domestic) or 585-542-9983 (international) and enter Conference ID 735 896 138. The conference call will also be available through a live webcast on the investor relations section of the Company's website at investors.purple.com. Please visit the website at least 15 minutes prior to the start of the call to register and download any necessary software. After the conference call, a webcast replay will remain available on the investor relations section of the Company's website for one year.

About Purple 
Purple exists to help people get the best sleep of their lives — by reducing pain, deepening sleep, and unlocking the potential for brighter dawns and better days. At the center of that mission is our signature innovation, the GelFlex Grid®. Originally developed in medical settings to support the body in its most vulnerable moments, the GelFlex Grid delivers a one-of-a-kind combination of pressure relief, alignment, and temperature balance that helps people fall asleep easier, stay asleep longer, and wake up with less pain.

That same comfort technology extends beyond mattresses into pillows, bedding, and cushions designed to make everyday life feel a little lighter and a lot more comfortable. Because when pain eases and sleep improves, everything else gets better too — your energy, your outlook, and your ability to show up for the moments that matter.

Less pain. Better sleep.

Learn more at www.purple.com

Forward Looking Statements
Certain statements made in this release that are not historical facts are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood to indicate the Company's expectations regarding future events. Forward-looking statements provide current expectations or forecasts of future events or determinations. These statements include, but are not limited to, statements regarding our innovation pipeline, our ability to improve profitability, manage costs, generate cash, and optimize our business, the expansion of and benefits to us from our commercial relationships, our ability to drive profitable growth and create shareholder value, and our outlook for revenue and adjusted EBITDA for the full year 2026, our ability to manage upcoming debt maturities, the timing, scope, and anticipated benefits of new product launches, and potential strategic transactions. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company's control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors outlined in the "Risk Factors" section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 31, 2026, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Non-GAAP Financial Measures
EBITDA, adjusted EBITDA, adjusted net loss, and adjusted net loss per diluted share are non-GAAP financial measures that remove the impact of certain non-cash and non-recurring costs. Management believes that the use of such non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. Refer to the attached table for the reconciliation of such non-GAAP financial measures to the most comparable GAAP financial measure.

With respect to the Company's adjusted EBITDA outlook for the full year 2026, a quantitative reconciliation to the corresponding GAAP information cannot be provided without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted, including but not limited to warrant liabilities and stock-based compensation. For the same reasons, the Company is unable to assess the probable significance of the unavailable information, which could have a material impact on its future GAAP financial results.

Investor Contact:
Stacy Turnof, Edelman Smithfield
stacy.turnof@edelmansmithfield.com
917-362-2581

PURPLE INNOVATION, INC.

Condensed Consolidated Balance Sheets

(unaudited – in thousands, except for par value)




September
30, 2026



December 31,
2025


Assets







Current assets:







Cash and cash equivalents


$

28,344



$

24,345


Accounts receivable, net



11,550




41,272


Inventories



53,497




59,725


Prepaid expenses



4,715




5,487


Other current assets



4,901




5,891


Total current assets



103,007




136,720


Property and equipment, net



71,599




77,961


Operating lease right-of-use assets



63,651




67,271


Intangible assets, net



5,594




6,346


Other long-term assets



4,426




7,961


Total assets


$

248,277



$

296,259











Liabilities and Stockholders' Deficit









Current liabilities:









Accounts payable


$

39,720



$

40,312


Accrued compensation



3,491




7,673


Customer prepayments



3,561




5,276


Accrued rebates and allowances



6,145




13,416


Accrued warranty liabilities – current portion



7,957




7,141


Operating lease obligations – current portion



16,075




17,366


Related party debt – current portion



135,083




—


Other current liabilities



8,530




10,339


Total current liabilities



220,562




101,523


Related party debt, net of current portion



—




111,305


Accrued warranty liabilities, net of current portion



18,556




19,570


Operating lease obligations, net of current portion



71,304




75,616


Warrant liabilities



1,400




16,150


Other long-term liabilities



1,626




1,764


Total liabilities



313,448




325,928


Commitments and contingencies









Stockholders' equity (deficit):









Class A common stock; $0.0001 par value, 210,000 shares authorized; 4,357 issued and
     outstanding at September 30, 2026 and 4,330 issued and outstanding at December 31,
     2025



—




—


Class B common stock; $0.0001 par value, 90,000 shares authorized; 3 issued and
     outstanding at September 30, 2026 and 7 issued and outstanding at December 31, 2025



—




—


Additional paid-in capital



595,301




595,593


Accumulated deficit



(660,449)




(625,280)


Total stockholders' deficit attributable to Purple Innovation, Inc.



(65,148)




(29,687)


Noncontrolling interest



(23)




18


Total stockholders' deficit



(65,171)




(29,669)


Total liabilities and stockholders' deficit


$

248,277



$

296,259


 

PURPLE INNOVATION, INC.

Condensed Consolidated Statements of Operations

(unaudited – in thousands, except per share amounts)




Three Months Ended 
September 30,



Nine Months Ended 
September 30,




2026



2025



2026



2025


Revenues, net


$

96,506



$

118,766



$

290,506



$

328,037


Cost of revenues:

















Cost of revenues



54,582




62,273




163,948




182,374


Cost of revenues - restructuring related charges



—




—




—




995


Total cost of revenues



54,582




62,273




163,948




183,369


Gross profit



41,924




56,493




126,558




144,668


Operating expenses:

















Marketing and sales



36,273




45,762




106,589




122,450


General and administrative



11,963




15,200




42,441




44,678


Research and development



2,358




2,367




7,291




6,997


Restructuring, impairment and other related charges



1,101




5,290




1,101




11,387


Total operating expenses



51,695




68,619




157,422




185,512


Operating loss



(9,771)




(12,126)




(30,864)




(40,844)


Other income (expense):

















Interest expense



(8,090)




(8,203)




(24,121)




(20,424)


Other income, net



2,202




1,742




5,148




1,812


Change in fair value – warrant liabilities



14,315




6,892




14,750




11,319


Total other income (expense), net



8,427




431




(4,223)




(7,293)


Net loss before income taxes



(1,344)




(11,695)




(35,087)




(48,137)


Income tax expense



(76)




(53)




(155)




(148)


Net loss



(1,420)




(11,748)




(35,242)




(48,285)


Net loss attributable to noncontrolling interest



(22)




(28)




(73)




(83)


Net loss attributable to Purple Innovation, Inc.


$

(1,398)



$

(11,720)



$

(35,169)



$

(48,202)



















Net loss per share:

















Basic


$

(0.32)



$

(2.71)



$

(8.09)



$

(11.16)


Diluted


$

(0.33)



$

(2.71)



$

(8.09)



$

(11.16)



















Weighted average common shares outstanding:

















Basic



4,353




4,330




4,347




4,321


Diluted



4,360




4,337




4,354




4,328


 

PURPLE INNOVATION, INC.

Condensed Consolidated Statements of Cash Flows

(unaudited – in thousands)




Nine Months Ended
September 30,




2026



2025


Cash flows from operating activities:







Net loss


$

(35,242)



$

(48,285)


Adjustments to reconcile net loss to net cash used in operating activities:









Depreciation and amortization



13,352




19,659


Non-cash interest



9,892




9,537


Paid-in-kind interest



14,232




11,266


Non-cash restructuring, impairment and other related charges



1,101




3,775


Loss on disposal of property and equipment



154




318


Change in fair value – warrant liabilities



(14,750)




(11,319)


Stock-based compensation



(172)




1,265


Changes in operating assets and liabilities:









Accounts receivable



29,722




7,847


Inventories



6,228




(8,907)


Prepaid expenses and other assets



4,949




755


Operating leases, net



(2,865)




(2,080)


Accounts payable



(514)




(4,464)


Accrued compensation



(4,182)




(1,650)


Customer prepayments



(1,715)




(1,202)


Accrued rebates and allowances



(7,271)




307


Accrued warranty liabilities



(198)




(407)


Other accrued liabilities



(2,083)




(4,445)


Net cash provided by (used in) operating activities



10,638




(28,030)











Cash flows from investing activities:









Sale of property and equipment



—




464


Purchase of property and equipment



(5,217)




(6,076)


Investment in intangible assets



(1,076)




(454)


Net cash used in investing activities



(6,293)




(6,066)











Cash flows from financing activities:









Proceeds from related party loan



—




39,000


Payments for debt issuance costs



(346)




(1,557)


Net cash (used in) provided by financing activities



(346)




37,443











Net increase in cash and cash equivalents



3,999




3,347


Cash and cash equivalents, beginning of the period



24,345




29,011


Cash and cash equivalents, end of the period


$

28,344



$

32,358


PURPLE INNOVATION, INC.
RECONCILIATION OF GAAP TO NON-GAAP MEASURES
(In thousands)

Management believes that the use of the following non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. These non-GAAP financial measures are EBITDA, adjusted EBITDA, adjusted net loss and adjusted net loss per diluted share. Other companies may calculate these non-GAAP measures differently than we do. These non-GAAP measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for our financial results prepared in accordance with GAAP.

Reconciliation of GAAP Net Income (Loss) to Non-GAAP EBITDA and Adjusted EBITDA

A reconciliation of GAAP net income (loss) to the non-GAAP measures of EBITDA and adjusted EBITDA is provided below. EBITDA represents net loss before interest expense, income tax expense, other income, net, and depreciation and amortization. Adjusted EBITDA represents EBITDA excluding costs incurred due to changes in the fair value of the warrant liability, stock-based compensation expense, restructuring related charges, non-recurring legal fees, strategic alternative costs, severance cost, impairment, SGI warrant amortization, showroom opening and closing costs and non-operating facility expense. We believe EBITDA and Adjusted EBITDA provide additional useful information with respect to the impact of various adjustments and provide meaningful measures of our operating performance.



Three Months Ended

 September 30,



Nine Months Ended

September 30,




2026



2025



2026



2025















GAAP net loss


$

(1,420)



$

(11,748)



$

(35,242)



$

(48,285)


Interest expense



8,090




8,203




24,121




20,424


Income tax expense



76




53




155




148


Other income, net



(987)




(1,742)




(1,502)




(1,812)


Depreciation and amortization



4,464




9,777




13,352




19,658


EBITDA



10,223




4,543




884




(9,867)


Adjustments:

















Change in fair value - warrant liability



(14,315)




(6,892)




(14,750)




(11,320)


Stock-based compensation expense



49




420




(172)




1.265


Restructuring related charges



—




65




—




6,850


Non-recurring legal fees



42




310




231




1,450


Strategic alternative costs



526




698




5,556




1,958


Severance costs



—




82




2,058




1,652


Impairment



1,101




—




1,101




—


SGI warrant amortization



1,838




—




1,838




—


Showroom opening and closing costs



—




—




—




147


Non-operating facility expense



—




964




—




964


Adjusted EBITDA


$

(536)



$

190



$

(3,254)



$

(6,901)


Reconciliation of GAAP Net Loss to non-GAAP Adjusted Net Loss and Adjusted Net Loss per Diluted Share

Our presentation of adjusted net loss assumes that all net loss is attributable to Purple Innovation, Inc. (i.e. there is no allocation of net loss to noncontrolling interests), which assumes the full exchange at the beginning of the period of all outstanding Paired Securities for shares of Class A common stock of Purple Innovation, Inc., adjusted for certain nonrecurring items that we do not believe directly reflect our core operations. Adjusted net loss per share, diluted, is calculated by dividing adjusted net loss by the total shares of Class A common stock outstanding plus any dilutive warrants, options and restricted stock as calculated in accordance with GAAP and assuming the full exchange of all outstanding Paired Securities as of the beginning of each period presented. Adjusted net loss and adjusted net loss per diluted share, are supplemental measures of operating performance that do not represent, and should not be considered, alternatives to net loss and earnings per share, as calculated in accordance with GAAP. We believe adjusted net loss and adjusted net loss per diluted share, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period. A reconciliation of net loss, the most directly comparable GAAP measure, to adjusted net loss and the computation of adjusted net loss per diluted share, are set forth below:

(in thousands, except per share amounts)


Three Months Ended
September 30,



 Nine Months Ended
September 30,




2026



2025



2026



2025


Net loss


$

(1,420)



$

(11,748)



$

(35,242)



$

(48,285)


Income tax expense, as reported



76




53




155




148


Revenue reduction due to SGI contract



941




941




2,822




1,568


Change in fair value – warrant liabilities



(14,315)




(6,892)




(14,750)




(11,319)


Restructuring related charges



—




5,290




—




12,382


Strategic alternative costs



526




698




5,556




1,958


Adjusted net loss before income taxes



(14,192)




(11,658)




(41,459)




(43,548)


Adjusted income tax benefit(1)



3,676




3,026




10,738




11,279


Adjusted net loss


$

(10,516)



$

(8,632)



$

(30,721)



$

(32,269)



















Adjusted net loss per share, diluted


$

(2.41)



$

(1.99)



$

(7.06)



$

(7.46)



















Adjusted weighted-average shares outstanding, diluted(2)



4,360




4,337




4,354




4,328



(1)

Represents the estimated effective tax rate of 25.9% for the three and nine months ended September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates.


(2)

Assumes options and restricted stock units calculated in accordance with GAAP and the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period.

A reconciliation of net loss per share, diluted, to adjusted net loss per share, diluted is set forth below for the three months ended September 30, 2026 and 2025:



For the Three Months Ended


(in thousands, except per share amounts)


September 30, 2026



September 30, 2025




Net Loss



Weighted
Average

Shares,
Diluted



Net Loss
per
Share,
Diluted



Net Loss



Weighted
Average
Shares,
Diluted



Net Loss
per
Share,
Diluted


Net loss attributable to Purple 
    Innovation Inc.(1)


$

(1,398)




4,360



$

(0.33)



$

(11,720)




4,337



$

(2.71)


Assumed exchange of shares(2)



(22)




—








(28)










Net loss



(1,420)












(11,748)










Adjustments to arrive at adjusted loss 
     before taxes(3)



(12,772)












90










Adjusted loss before taxes



(14,192)












(11,658)










Adjusted income tax benefit(4)



3,676












3,026










Adjusted net loss


$

(10,516)




4,360



$

(2.41)



$

(8,632)




4,337



$

(1.99)



(1)

Represents net loss attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding. For the three months ended September 30, 2026 and 2025, the Paired Securities are included in the beginning weighted average shares, diluted.


(2)

Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.


(3)

Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes.


(4)

Represents the estimated effective tax rate of 25.9% for the three months ended, September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates assuming no valuation allowance.

A reconciliation of net loss per share, diluted, to adjusted net loss per share, diluted is set forth below for the nine months ended September 30, 2026 and 2025:



For the Nine Months Ended




September 30, 2026



September 30, 2025




Net Loss



Weighted
Average

Shares,
Diluted



Net Loss
per
Share,
Diluted



Net Loss



Weighted
Average
Shares,
Diluted



Net Loss
per
Share,
Diluted


Net loss attributable to Purple 
    Innovation Inc.(1)


$

(35,169)




4,354



$

(8.09)



$

(48,202)




4,328



$

(11.16)


Assumed exchange of shares(2)



(73)




—








(83)




—






Net loss



(35,242)












(48,285)










Adjustments to arrive at adjusted loss 
     before taxes(3)



6,556












4,737










Adjusted loss before taxes



(28,686)












(43,548)










Adjusted income tax benefit(4)



7,430












11,279










Adjusted net loss


$

(21,256)




4,354



$

(4.88)



$

(32,269)




4,328



$

(7.46)



(1)

Represents net loss attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding. For the nine months ended September 30, 2026 and 2025, the Paired Securities are included in the beginning weighted average shares, diluted.


(2)

Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period if not already included in weighted average diluted shares in footnote (1) above. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.


(3)

Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes.


(4)

Represents the estimated effective tax rate of 25.9% for the nine months ended September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates assuming no valuation allowance.

 

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SOURCE Purple Innovation, LLC