Centric PLM will strengthen the global ice cream company's digital foundation and empower cross-functional teams with real-time data
CAMPBELL, Calif., Nov. 3, 2026 /PRNewswire/ -- Centric Software® is pleased to announce that The Magnum Ice Cream Company (TMICC), the leading ice cream company in the world, has selected Centric PLM™ to drive strategic growth, improve product development efficiency and ensure regulatory compliance across global markets. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Food & beverage, cosmetics & personal care, grocery and multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
TMICC operates in over 80 countries and manages a portfolio that includes five of the most iconic global ice cream brands including Magnum, Ben & Jerry's, Cornetto, Wall's (Heartbrand) and Talenti.
As part of its transformation strategy, TMICC conducted a selection process for a new, innovative PLM solution. Centric PLM was selected for its modern, scalable platform, food & beverage-specific capabilities and end-to-end product lifecycle coverage.
Centric PLM will create a stronger digital foundation for product development, bringing product information into one platform and supporting collaboration across functions and markets.
Real-time data and integrated tools will give teams greater visibility across the product lifecycle, helping TMICC manage complexity and accelerate innovation at scale.
TMICC expects its future-ready R&D and PLM architecture to align processes and integrations across global operations, reduce implementation risk, enable breakthrough innovation and accelerate time to market.
"Bringing R&D, packaging, quality, regulatory affairs and other functions into one connected way of working will be an important step forward for The Magnum Ice Cream Company. Centric PLM will give our teams greater visibility across the product lifecycle and create stronger alignment from early development all the way through commercialisation," says Zbigniew Lewicki, Chief RD&I Officer of The Magnum Ice Cream Company.
"Centric Software is proud to partner with The Magnum Ice Cream Company on this transformative journey," says Fabrice Canonge, CEO of Centric Software. "This collaboration demonstrates the power of Centric PLM to provide the flexible, scalable digital foundation global food & beverage companies need to accelerate innovation, strengthen agility and ensure compliance."
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.
- Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
- Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
- Centric PXM™ AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins. Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards, Centric PXM, Centric PIM, Centric DAM, Centric Shoppingfeed® and Centric DSA (including Centric Digital Shelf Analytics) are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.
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SOURCE Centric Software
