San Diego, CA, Oct. 29, 2026 (GLOBE NEWSWIRE) -- NP Digital, a global digital marketing agency, has been named Agency of the Year – SEO at the 2026 Search Engine Land Awards for its work with USClaims, recognized under the entry “Proving the ROI of SEO.” The honor recognizes NP Digital’s approach to connecting search strategy, technology and measurement as AI changes consumer search behavior.
The recognition comes as Google’s AI Overviews and AI Mode, along with large language models such as ChatGPT expand discovery beyond traditional search results into generated answers and conversations.
NP Digital brings together technical SEO, content strategy, digital PR and measurement with answer engine optimization (AEO) and generative engine optimization (GEO). The agency’s approach is designed to help brands strengthen authority and visibility across traditional search and AI-powered discovery while connecting performance to business outcomes.
Ubersuggest, NP Digital’s SEO and AI search insights platform, supports that approach by combining AI visibility, sentiment and competitive intelligence with keyword research, rank tracking and site audits. The platform gives marketers a broader view of how their brands appear across traditional and AI-powered search and helps identify visibility gaps and competitive opportunities.
“We’re honored to be named SEO Agency of the Year at a time when AI is fundamentally changing search,” said Mike Gullaksen, CEO of NP Digital. “Our clients need a partner who can help them navigate that disruption while staying accountable for growth. We’re investing in both the expertise and the technology to help them move forward with confidence. Recognition from judges who understand the complexity of this work provides powerful independent validation of our approach.”
Search Engine Land selects its judges for their industry expertise and contributions to the search marketing community. The Agency of the Year – SEO category recognizes agencies that demonstrate meaningful client results, with entries addressing campaign performance, technology, and innovation.
NP Digital was also named a finalist in two additional categories:
- Best Commerce Search Marketing Initiative – PPC, for its work with FiftyFlowers, “Growth in full bloom.”
- Best Integration of Search Into Omnichannel Marketing, for its work with DHL Express, “Creating demand in a zero-click world.”
Together, the recognitions highlight the agency’s capabilities across organic search, paid search, and integrated marketing. They also reinforce its focus on connecting channels around client goals as AI changes the path from discovery to conversion.
The Search Engine Land honor follows NP Digital’s recognition as Performance Marketing Agency of the Year on Ad Age’s 2026 A-List, wins at Campaign’s Global Agency of the Year Awards, and its recent OMMA Award for Best Hispanic Marketing Campaign with Universidad Tecmilenio. This continued recognition reflects the breadth of the agency’s capabilities and its commitment to delivering measurable results for client partners.
For more information, visit npdigital.com
About NP Digital
NP Digital is a global, AI-powered digital marketing agency helping businesses turn ambitious goals into measurable growth. Co-founded in 2017 by Neil Patel, the agency serves small and midsize businesses and enterprise brands through integrated strategies spanning earned media, paid media, creative, and data and analytics. Combining deep expertise in SEO, answer engine optimization (AEO), and generative engine optimization (GEO) with proprietary technology, NP Digital helps brands compete across traditional search and AI-powered discovery.
Melody Kasulis NP Digital melody.kasulis@npdigital.com