CARLSBAD, Calif., Oct. 29, 2026 (GLOBE NEWSWIRE) -- Upper Deck, the worldwide leader in entertainment and sports collectibles, is expanding its entertainment license portfolio with one of the most popular and influential gaming franchises of the last 30 years. Under a deal with Crystal Dynamics, Upper Deck will create trading cards and games surrounding the Tomb Raider brand, which ranks in the top 25 of best-selling video game franchises, with more than 100 million copies sold. The collectibles leader will bring Lara Croft to life, creating new ways to engage with the fan-favorite game series, starting with a trading card set that celebrates 30 years of Tomb Raider.
"Tomb Raider is one of the most recognizable titles in all of gaming. With the gravity and impact of that franchise, we can't wait to bring it into the Upper Deck portfolio and begin creating products that celebrate and honor Tomb Raider the way it deserves," said Travis Rhea, Upper Deck Director of Entertainment Brands.
The first product under the license, Power Up Tomb Raider, will reintroduce a classic Upper Deck brand. Power Up saw several releases in the mid 2000’s as baseball and basketball sets, but has now been reimagined for modern collecting as an accessible entertainment brand, initially focusing on gaming properties. Power Up will showcase Upper Deck’s industry-leading card technology in a unique way – as cards get rarer and lower-numbered, there will be more technology that's featured in the design of those parallels and inserts.
Ahead of the release of the Power Up Tomb Raider set, a special promo card is available now on Upper Deck e-Pack. The card celebrates 30 years of Tomb Raider and Lara Croft, featuring imagery that commemorates the lifespan of the popular game. The card is available for $6.99 and will be on sale through November 12 at 5:59 AM PST/8:59 AM EST. The cards will be offered digitally, then printed and available for shipping at a later date.
Power Up Tomb Raider celebrates 30 years of epic video game adventures featuring Lara Croft. Collect cards spanning from the original title in 1996 to the upcoming installment, ‘Tomb Raider: Legacy of Atlantis’. The immersive base set features highlights from the three eras of the Tomb Raider video game franchise: Classic, Legend and Survivor, with each era having its own unique design scheme. Collectors can chase parallels of the base set, including Legendary (numbered to 25), Mythic (numbered to 10), and Ultra Rare (1-of-1). Inserts include ‘Megawatt Masters’ which let collectors experience all the intense action from the Tomb Raider series through special die-cut cards, ‘Shock and Awe’ which features 25 1-of-1 metallic cards that highlight key characters from the beloved franchise, and sketch cards.
Collectors and fans can look for Power Up Tomb Raider in spring of 2027, with more Tomb Raider trading card sets and games to follow. For the latest updates, visit UpperDeck.com.
About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment's most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
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Media Contact:
Nicole Curro, nicole@carvecomms.com
