Bourbon heritage meets bold design for a fresh take on a classic pastime and pairing
BARDSTOWN, Ky., Oct. 14, 2026 /PRNewswire/ -- Old Fitzgerald Bourbon, one of America's most storied whiskey brands, and renowned potter and designer Jonathan Adler today debuted their limited-edition Jonathan Adler x Old Fitzgerald Backgammon Set. As analog pastimes enjoy a resurgence amid a renewed desire to unplug, slow down and reconnect face-to-face, the collaboration from two icons puts a stylish new spin on a timeless game, ideally enjoyed with a superior pour.
Bringing together Old Fitzgerald's storied heritage, celebrated for both substance and style since the late 1800s, with Jonathan Adler's signature take on modern American glamour, the new, strikingly designed backgammon set transforms the classic game into a statement piece made for gathering around with good company and fine whiskey.
Jonathan Adler's distinctive bold patterns and playful motifs seamlessly meld with unmistakable, classic Old Fitzgerald touches, from the brand's signature shades of green to its brushed brass key motif. The latter nods to Old Fitzgerald's longtime "Your Key to Hospitality" tagline, rooted in its origins and synonymous with the brand since the 1950s debut of its now-iconic decanter bottle, a fixture on well-set tables and bar backs for decades.
"Bourbon and backgammon have always been a timeless pairing, united by tradition, ritual and the belief that the best things are meant to be savored and enjoyed in good company – a sentiment at the core of Old Fitzgerald," said Leslie Word, Brand Manager of Old Fitzgerald. "Jonathan Adler was the ideal partner to reimagine this pairing through a modern lens, bringing his signature talent for turning everyday objects into conversation pieces to a set that celebrates Old Fitzgerald's spirted heritage in an exciting new medium."
"Design inspiration can come from anywhere, even a glass of whiskey," said Jonathan Adler. "The backgammon set I created with Old Fitzgerald takes my favorite game and makes it even more glamorous. Old Fitzgerald and I nailed it, if I do say so myself."
Designed to play as beautifully as it presents, the limited-edition set brings a little extra flair and friendly connection to game nights, cocktail hours and holiday gatherings alike, and pairs perfectly with Old Fitzgerald's signature Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon. Released last year as the brand's newest year-round expression, the Bottled-in-Bond 7-Year-Old is made to be savored however you prefer your Bourbon – neat, on the rocks or in a favorite cocktail.
The Jonathan Adler x Old Fitzgerald Backgammon Set can be ordered now for $425 on the Heaven Hill Distillery Shop here, with select quantities also available on Jonathan Adler's website here. Backgammon sets ordered by December 14 will ship in time for arrival ahead of the holidays.
ABOUT OLD FITZGERALD BOURBON
Old Fitzgerald's line of legendary, award-winning wheated Bourbons dates back to the late 1800s. Inspired by John E. Fitzgerald, a treasury agent famous for thieving Whiskey from the barrels in his care. First trademarked in 1884, the brand's Whiskey earned worldwide acclaim, through sales on luxury rail cars, steamships and private clubs. More than a century later in 1999, Heaven Hill acquired, along with the purchase of the Bernheim Distillery, the Old Fitzgerald brand and aging stocks of wheated Bourbon, ushering the brand into the 21st century. Today, Old Fitzgerald is renowned for its signature wheated mashbill and diamond decanters. Its core Whiskeys include the coveted and highly-allocated twice-annual decanter series releases and its newest year-round offering, Bottled-in-Bond 7-Year-Old, which has already been awarded a Gold medal at the 2025 San Francisco World Spirits Competition. For more information, please visit www.OldFitzgeraldBourbon.com.
ABOUT HEAVEN HILL DISTILLERY
Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America's Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Evan Williams Bourbon, Old Fitzgerald Bottled-in-Bond, Heaven Hill Bottled-in-Bond, Henry McKenna, Parker's Heritage Collection along with its extensive and diverse collection of unique and innovative products. In the past five years alone, Heaven Hill Distillery has been named Distiller of the Year nine times, including 2024 and 2023 Whisky Magazine Distillery of the Year. Other recent honors include 2024 and 2025 San Francisco World Spirits Competition's Most Awarded Distillery and the 2023 Icons of Whisky World's Best Small Batch Bourbon. For more information, please visit www.heavenhilldistillery.com.
ABOUT JONATHAN ADLER
Potter, designer, and author Jonathan Adler launched his namesake brand after leaving his day job to pursue his first love: pottery. In 1993, Barneys bought his collection of pots, and five years later, he opened his first store in Soho. Jonathan's desire to design all the bits one needs to create a flawlessly chic home lead to more and more. Today, Jonathan Adler is a design company with stores worldwide, a thriving e-commerce site, a full slate of residential and commercial projects, and a wholesale business with over 1000 points of distribution globally. It is dedicated to bringing Modern American Glamour to your life.
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SOURCE Old Fitzgerald Bourbon
