Providing real-food fuel for the back-to-school season, this expansion solidifies the brand's leadership in organic, simple, nutritious foods for children, addressing growing parental demand for clean snack options across all early childhood stages
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BERKELEY, Calif., Oct. 5, 2026 /PRNewswire/ -- Once Upon a Farm PBC (NYSE: OFRM), the mission-driven brand known for bringing organic, farm-fresh snacks and meals to families, is expanding its refrigerated pouch portfolio with the launch of Electrolyte Blends, bringing organic hydration to the busy, active stretch of childhood when kids need it most. With the brand's continued focus on growing its portfolio from babies to big kids and meeting children's evolving nutritional needs at every stage, Once Upon a Farm's newest Electrolyte Blends grow with kids into their most active years.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/once-upon-a-farm/9379952-en-once-upon-a-farm-organic-electrolyte-pouches
Drinking fluids is a direct way to meet immediate hydration needs while water-rich foods offer a more gradual, complementary source that also delivers vitamins, fiber, and natural electrolytes that fluids alone don't provide. Once Upon a Farm's organic Electrolyte Blends were built around this idea: using real food to support hydration and nutrition, rather than treating them as separate goals.
Once Upon a Farm's organic Electrolyte Blends are crafted with real food and ingredients that naturally provide electrolytes: juicy fruits and veggies, coconut water, and sea salt. Designed to help support daily hydration and electrolyte balance**, these refreshing fruit & veggie purée pouches are available in three tasty kid-approved flavor combinations, including 4oz single-serve pouches and a four-pack offering. Flavors include:
"As a parent of three older kids, I've seen firsthand the importance that electrolytes play in kids' busy lifestyles during the school year, yet many kid-specific options miss the mark on providing key nutrients that children need during this stage of life," said Cassandra Curtis, Co-founder and Chief Innovation Officer at Once Upon a Farm. "Our new Electrolyte Blends fill that gap to meet the needs of school-age kids, providing them with a real-food, replenishing snack designed to fit into everyday routines."
Nearly 50% of parents in the U.S. are looking for electrolytes when buying products for kids between the ages of 6-12, according to SPINS, 2024 Kids' Beverage Attributes Survey. "I often talk with young athletes and their parents about ways to support hydration from sources beyond drinks," said Taylor Morrison, Pediatric Sports Dietitian and Once Upon a Farm Expert. "While young active kids don't need all the electrolytes that we see collegiate or professional athletes need, it is still important that they stay hydrated and get key electrolytes to feel and play their best. Once Upon a Farm's Electrolyte Blends have ingredients specifically chosen for their natural electrolytes, which make them even more helpful for active young children and athletes. And they do it in a way where kids will love the taste, and parents can feel good about the ingredients."
Families can purchase Once Upon a Farm's Electrolyte Blends at select retailers nationwide and direct-to-consumer at onceuponafarmorganics.com. Once Upon a Farm's blog shares more information in A Parent's Guide to Electrolytes.
Once Upon a Farm products are organic, non-GMO, contain no added sugar ‡ * and are free from artificial flavors and colors – just simple, real, nutritious food kids ask for and parents trust. For more information about Once Upon a Farm, visit onceuponafarmorganics.com.
Frequently Asked Questions
Q: What makes Once Upon a Farm's Electrolyte Blends different from other hydration alternatives for kids?
- Once Upon a Farm's organic Electrolyte Blends are an easy to grab snack and not a beverage. They are made with real ingredients that naturally provide electrolytes, with no added sugar and are free from artificial flavors and colors. Each pouch is cold-pressure protected (HPP) to help preserve nutrients and farm-fresh flavor.
Q: Where can I buy Once Upon a Farm's Electrolyte Blends?
- Once Upon a Farm's Electrolyte Blends are available now and sold in the dairy or produce aisles at select retailers nationwide and can be purchased at onceuponafarmorganics.com. The Guava Strawberry Electrolyte Blends flavor is available exclusively at Whole Foods Market, rolling out nationwide in April 2027.
Q: What ages are Once Upon a Farm Electrolyte Blends designed for?
- Once Upon a Farm's Electrolyte Blends are for older, active kids, designed to help support daily hydration and electrolyte balance.**
Q: Are Once Upon a Farm products organic?
- Yes, all products from Once Upon a Farm are USDA Organic and Non-GMO. In addition, Once Upon a Farm products contain no added sugar‡* and are free from artificial flavors and colors just simple, real, nutritious food kids ask for and parents trust.
Q: Where can I buy Once Upon a Farm products?
- Once Upon a Farm is available in more than 25,000 retail doors including Whole Foods Market, Target, Walmart, Kroger, and more, as well as direct-to-consumer at onceuponafarmorganics.com.
About Once Upon a Farm
Once Upon a Farm, PBC (NYSE: OFRM) is redefining the organic kids' food category and shaping the future of food. Guided by its mission to drive systemic improvement in childhood nutrition for a happier, healthier, more equitable world, the Company offers a portfolio of crave-worthy snacks and meals designed for children from babies through big kids. Once Upon a Farm products are organic, non-GMO, contain no added sugar ‡ * and are free from artificial flavors and colors – just simple, real, nutritious food kids ask for and parents trust. For more information visit www.onceuponafarmorganics.com, follow @onceuponafarm on Instagram, Facebook and TikTok.
*Except Refrigerated Protein Bars, which are sweetened with honey.
‡ Not a low calorie food
**Product not designed for medical rehydration or sustained energy
Media Contact
press@uponafarm.com
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SOURCE Once Upon a Farm, PBC
