Perpetual Royalty-Free License Covers Alien Labs and Connected Brands
TALLAHASSEE, Fla., Sept. 28, 2026 /PRNewswire/ -- Trulieve Cannabis Corp. (NYSE: TRLV) ("Trulieve" or "the Company"), a leading and top-performing medical cannabis company in the U.S, today announced a licensing deal with Connected for the exclusive rights to genetics, trademarks, and proprietary know-how to produce and sell Alien Labs and Connected branded cannabis products in Florida and Texas.
Under the terms of the master licensing agreement, Trulieve secures exclusive rights to cultivate, manufacture, and commercialize Alien Labs and Connected branded products in Florida and Texas, maintaining Connected's high quality standards, curated genetic offerings, and brand protocols. The agreement also provides Trulieve with the opportunity to negotiate licensing rights in additional expansion markets.
"Since 2022, Trulieve has been an exclusive provider of Alien Labs and Connected premium cannabis products in Florida, delighting our customers with unique high quality strains," said Trulieve CEO Kim Rivers. "With this agreement, we plan to expand our premium product portfolio in Florida with new categories and form factors, further solidifying our leading market position. Pending final licensure and regulatory approvals, we plan to introduce Alien Labs and Connected branded products in Texas. At the same time, we are thrilled to expand our partnership through collaborative marketing campaigns to support both brands."
"Our partnership with Trulieve has become one of the most successful brand licensing relationships in cannabis, and it's proof of what's possible when a legacy brand and a scaled operator play to each other's strengths," said Caleb Counts, Founder and CEO of Connected. "Trulieve's platform has given Florida patients access to Alien Labs and Connected genetics developed through our proprietary breeding program, which is some of the most premium cannabis available anywhere. We're excited to build on that in Florida and to bring these products to patients in Texas as the next phase of this partnership."
Learn more about AlienLabs at https://alienlabs.org/ or Instagram @alienlabs and Connected at https://connectedcannabisco.com/ or Instagram @connected.california.
Forward-Looking Statements
This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to known and unknown risks, uncertainties, and other factors which may cause actual events, results, performance, or achievements of the Company to be materially different from those contained in the forward-looking statements. Risks and uncertainties include, without limitation, the risks and factors discussed under the heading "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2025 and in our periodic reports subsequently filed with the United States Securities and Exchange Commission and in the Company's filings on SEDAR+ at www.sedarplus.ca. There can be no assurance that any forward-looking statements herein will prove to be accurate, and accordingly readers are advised to rely on their own evaluation of such risks and uncertainties and should not place undue reliance upon such forward-looking information and statements. Any forward-looking information and statements herein are made as of the date hereof and, except as required by applicable laws, the Company assumes no obligation and disclaims any intention to update or revise any forward-looking information and statements herein or to update the reasons that actual events or results could or do differ from those projected in any forward looking information and statements herein, whether as a result of new information, future events or results, or otherwise.
About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with established medical marijuana operations in Florida, Georgia, Pennsylvania, and West Virginia. Driven by a core mission to expand access to cannabis, Trulieve serves customers with innovative, high-quality branded products and exceptional experiences. With scaled operations in attractive markets and targeted expansion through its hub strategy, Trulieve is poised for accelerated growth. Trulieve is listed on the NYSE under the symbol TRLV. For more information, please visit Trulieve.com.
Facebook: @Trulieve
Instagram: @Trulieve
X: @Trulieve
Investor and Media Contact
Christine Hersey, Chief Corporate Affairs and Strategy Officer
+1 (424) 202-0210
Christine.Hersey@Trulieve.com
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SOURCE Trulieve Cannabis Corp.
