WESTLAKE, Texas, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Dealers walked onto their lots this morning knowing something the rest of the industry can only argue about: the connected-car partner they already trust just won again. LoJack, part of Solera's Dealer Solutions, has been awarded the 2026 Auto Dealer Today Dealers' Choice Award for Vehicle Tracking, the second major industry win for the storied LoJack product line this year following the 6th Annual AutoTech Breakthrough Award for GPS Tracking Device of the Year. Dealers' Choice is an exhaustive, verified-dealer voting process that the automotive retail industry cites all year long.
The Future of Vehicle Telematics Revolves Around LoJack
Every dealership already knows the pain that a bolt-on GPS product cannot solve. Aging inventory that goes missing on a busy lot at close. Test-drive vehicles that swallow 20 minutes of a sales manager's day. Dead batteries on cars a customer is coming to see. A theft loss the store carries alone because the recovery relationship stops at the app. What the market gave dealers was a collection of tracking tools that do not agree with each other, and do not agree with the people who actually recover the vehicle.
LoJack was built on a different premise. For 47 years the product has sat inside the same working partnership with law enforcement across the United States, integrated with more than 14,000 agents and agency partners. That history, often referenced for consumers in film and television, is the only one of its kind in the industry and is what makes recovery safe, fast, and defensible for the dealer, the consumer, and the officer on the call.
Why Dealers Choose LoJack
The LoJack product line dealers voted for in 2026 is a full-stack asset protection and customer engagement platform, not a tracking device. In a single connected system dealers gain:
- Improved F&I PVR by $300 to $500 per deal by connecting and protecting the vehicle and its most precious cargo, on average across the dealer base.
- Up to 300 percent improvement in inventory audits and roughly 30 minutes less vehicle purchase time on a busy floor, with 24/7 locate on any protected car.
- A 52 percent marketing response rate on sales and service push notifications delivered through the LoJack consumer app's MyDealer feature, based on a survey of 4,941 LoJack users, outperforming email and direct mail as a retention channel.
- LoJack LE, the recovery app used by law enforcement, connects officers, dealers, and the LoJack National Recovery Team on a single integrated network, with a 98 percent recovery rate and more than 200,000 vehicles recovered to date.
- Recovery guaranteed up to $10,000 per vehicle and a dedicated dealer recovery hotline that does not exist anywhere else in the aftermarket.*
Taken together, that is why the vote was not close and why the AutoTech Breakthrough judges reached the same conclusion earlier in the year. LoJack is the only vehicle recovery system integrated directly with law enforcement. The industry recognizes all of that, along with many other best-in-class features and consumer recognition, as a significant advantage.
One customer record, one platform
LoJack does not win on features alone. It wins because it is being connected to everything else a dealership already runs on Solera. The same customer record that carries a lead into AI Powered CRM by Solera (DealerSocket) will carry the vehicle into LoJack for protection, into Service for retention, into Titling for compliance, and back into Marketing for the next timely offer. LoJack is one card on the Solera Dealer OS, and its lifecycle signals feed the Solera AI Engine so the intelligence shows up inside the tools the store already uses. A standalone tracker cannot get smarter, because it has nothing to learn from. LoJack does, and it is.
"Dealers do not buy gimmicks or features. They buy compounding advantage. LoJack has been building that advantage for 47 years with the only recovery network in the country that sits inside law enforcement workflows, and today it is one of the connected pieces of an innovative new operating system dealers are moving to. When our customers vote for us in a transparent process the entire industry watches, that is the market telling us our platform is growing stronger by the day. There is much yet to come this year from Solera and LoJack, that we know will have a lasting and significant impact on the Automotive and mobility Industry as a whole."
Brian Cook, Vice President Solera Dealer Solutions, LoJack
The Next Chapter for Dealers, Groups, and OEMs
The award-winning LoJack product line dealers know today is the foundation for what is coming next. A series of innovations is on the way for the LoJack product that will make the recovery network faster, the dealer experience more connected, and the consumer relationship stickier than any aftermarket product in the category has ever been. Solera is not previewing isolated features. Solera is previewing direction. Every one of those innovations is being built to plug into the same customer record and the same AI Engine that the rest of Solera Dealer Solutions runs on. The platform a dealership runs next quarter will be worth more than the one it runs today, without additional re-implementation or point solution vendors.
"The team behind LoJack has spent this year on the hardest problem in the category, which is not tracking a car. It is making the moment of recovery safer for the officer, faster for the dealer, and more valuable for the family parking it in their driveway. The Dealers' Choice Win tells us we are shipping what dealers want and what consumers need. The roadmap tells me we are about to ship what they do not yet know to ask for. LoJack's next chapters will arrive as connected parts of Solera's Dealer OS, and dealers will feel the compounding value on day one."
Victoria Repice, Senior Vice President, Product Development, Solera
A Partnership Dealers, Officers, and Consumers can feel
The Dealers' Choice Gold and the AutoTech Breakthrough win share the same source: a dealer, a consumer, and a law enforcement officer all working from the same connected system when a car needs to be found. That is the community LoJack has been serving for nearly five decades. It is why dealers spoke through the vote, and why LoJack keeps showing up on stage at the industry's most watched moments.
Book a demo of LoJack: https://dealer.solera.com/products/lojack
Talk with a Solera Dealer Solutions representative to see how LoJack connects to CRM, Service, Titling, Marketing, and the rest of the platform.
About LoJack
LoJack, part of Solera's Dealer Solutions, is the only stolen-vehicle recovery system integrated directly with law enforcement. For 47 years LoJack has partnered with more than 14,000 U.S. agencies, delivering a 98 percent recovery rate and more than 200,000 vehicles recovered. LoJack helps dealers protect assets, engage customers through the LoJack consumer app and MyDealer, and connect their business to the communities they serve.
About Solera
Solera is a global leader in vehicle lifecycle management software, data, and services. Operating in more than 120 countries and serving over 280,000 customers, Solera provides the digital infrastructure that powers critical operations across the automotive ecosystem, serving manufacturers, dealerships, insurers, repairers, recyclers, parts and fleet operators worldwide.
At its core, Solera is built on a proprietary automotive data foundation and a cloud-based AI infrastructure designed to operate at industry scale. By embedding intelligence directly into workflows and continuously innovating across its platform, Solera enables customers to move faster, reduce complexity, and deliver better outcomes. By serving the full vehicle lifecycle, Solera creates unique synergies across its network, helping customers unlock greater value, improve performance, and succeed in an increasingly complex and connected industry. Solera is home to many leading brands in the automotive and vehicle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving, cap hpi, Autodata, and others. For more information, visit www.solera.com.
* Recovery guarantee varies state by state, ask your LoJack rep for more details.
Contact: Mediainquiry@solera.com
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c530cf1e-9bf8-4019-979d-01ee15014d15
