New York, NY, Sept. 09, 2026 (GLOBE NEWSWIRE) -- Following a monitoring inquiry, BBB National Programs’ National Advertising Division will refer Genspark, Inc. to the Federal Trade Commission (FTC) and other appropriate regulatory agencies for review and possible enforcement action for failure to submit a substantive response to the inquiry.
As part of its routine, ongoing monitoring program, the National Advertising Division (NAD) inquired about certain express claims made by Genspark for its Genspark.ai agents that were available on its website and in the New York City subway.
Despite numerous outreach attempts, Genspark failed to respond to NAD’s inquiry and substantiate its claims. Therefore, NAD will refer the matter to the appropriate regulatory agencies, including the FTC, pursuant to Section 2.1(I)(3) of the NAD/NARB Procedures.
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About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
Name: Jennifer Rosenberg Email: press@bbbnp.org Job Title: Media Relations
