Lumber treater and building products distributor joins Lowe's for panel discussions and brings its enhanced solutions to more than 7,000 Latino industry leaders
GRAND RAPIDS, Mich., Sept. 9, 2026 /PRNewswire/ -- ProWood®, a building products distributor and leading manufacturer and treater of premium pressure-treated lumber, will join Lowe's for two panel discussions and bring its decking, framing, and outdoor living lineup to Booth 413 in the National Hispanic Construction Alliance (NHCA) Construction Village at AVANCE Global 2026, Sept. 14–16, at the Bellagio Resort & Casino in Las Vegas.
The three-day event will draw more than 7,000 business leaders, entrepreneurs, investors, executives, athletes, and cultural innovators for programming focused on Latino business, leadership, and economic opportunity.
Both panel discussions featuring ProWood and Lowe's take place Monday, Sept. 14:
- Nuestras Manos: Building the Workforce That Builds America: A conversation with Lowe's, ProWood, and national partners on strengthening talent pipelines, training, and career pathways for skilled trades workers within the Hispanic community.
- The Construction Supply Chain: Connecting Contractors to Materials, Pricing & Scale: How contractors plug into the materials supply chain, working with ProWood, Lowe's, and group purchasing to unlock procurement leverage and better pricing at scale.
"AVANCE gives us the chance to meet directly with the Hispanic contractors, builders, and developers who are playing an important role in shaping the future of construction," said Darren Bennett, ProWood's vice president of sales and marketing and a member of the NHCA Corporate Advisory Council. "We're excited to showcase our products, strengthen relationships across the industry, and support NHCA's work creating new opportunities for Hispanic construction professionals."
Decking and outdoor living products manufactured by or distributed by ProWood on display include:
- ProWood TrueFrame™ Joist, the brand's enhanced treated lumber solution for deck framing. Made from #1 grade Southern Yellow Pine and kiln-dried after treatment with a proprietary next-generation stabilizer additive, it is factory-planed for consistent sizing and flat edges, treated to UC4A ground contact standards, and backed by ProWood's Limited Lifetime Warranty.
- Deckorators® composite decking, including Surestone® technology products. Built with a mineral-based core containing no wood fiber, Surestone boards absorb virtually no moisture, resist warping and staining, and deliver the best strength-to-weight ratio of any composite deck board in the industry.
The ProWood team will also have information available on EDGE trim and siding, including the new Arris™ exterior trim, which pairs Surestone technology with minimal thermal movement to keep mitered joints tight through seasonal temperature swings.
ProWood's participation in AVANCE builds on its existing partnership with NHCA. Announced in early 2026, this partnership supports career pathways for Hispanic builders and trade workers.
For more information and the full agenda for NHCA at AVANCE Global 2026, visit NHCA at AVANCE.
ProWood will extend its outreach to the Hispanic construction community at the Latino Builders Show, Sept. 24, at the Baltimore Convention Center. There, the team will present the ProWood Level Slide Challenge, a contest showcasing the smooth, level surface achieved when building with TrueFrame Joist.
ABOUT PROWOOD
ProWood, a brand of UFP Retail Solutions, LLC, a UFP Industries company, is the industry's foremost manufacturer-distributor of lumber products and premier building materials. With a nationwide presence and a diverse range of products tailored for both building professionals and DIY homeowners, we deliver solutions that meet every need. Backed by industry-leading warranties and a relentless commitment to innovation, ProWood leads the way in education and product expertise, ensuring an exceptional customer experience at every touchpoint.
To learn more about ProWood, visit www.prowood.com or call 844-529-5882.
UFP INDUSTRIES, INC. (NASDAQ: UFPI)
UFP Industries, Inc. is a holding company whose operating subsidiaries – UFP Packaging, UFP Construction and UFP Retail Solutions – manufacture, distribute and sell a wide variety of value-added products used in residential and commercial construction, packaging and other industrial applications worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Mich., with affiliates in North America, Europe, Asia and Australia. For more about UFP Industries, go to www.ufpi.com.
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SOURCE ProWood®
