As the Official Spirits Sponsor of the NFL, Jameson Partners with NFL Legend Eli Manning to Celebrate Bar Patrons, Spotlight Football Traditions & Raise a Sláinte Cheers
NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Today, Jameson® Irish Whiskey, the Official Spirits Sponsor of the National Football League (NFL), is picking up fans' first round of drinks with America's Biggest Round - an up to $5 million nationwide bar tab. Kicking off tonight in select markets, the program celebrates the tradition of coming together for football and reinforces Jameson's commitment to supporting the local bars that bring fans together.
In the Jameson spirit of bringing people together this football season, the brand is raising a glass to the neighborhood bars, bartenders, regulars, and first-timers who turn every kickoff into a shared experience. Inspired by Jameson's belief that a stranger is just a friend you haven't met yet, America's Biggest Round celebrates the moments that happen when fans come together, whether it's cheering a game-winning touchdown or simply sharing a drink with the person next to them. And for those who keep showing up throughout the season, Jameson will reward fans with opportunities to earn exclusive prizes, giveaways, and unforgettable gameday experiences.
To help kick things off, Jameson is teaming up with two-time Super Bowl Champion Eli Manning, a guy who knows a thing or two about unforgettable gameday moments. Eli won't just be cheering from the sidelines; he'll be rallying fans, sharing his ultimate gameday rituals, and reminding everyone that nothing beats the energy of watching football surrounded by fellow fans with a smooth drink in hand.
"The spirit of fandom and community at a local bar on gameday is really unique," said Eli Manning. "I'm excited to partner with Jameson as they buy America's Biggest Round, celebrating the die-hard fans who bring the passion every single week, make the trip to their local spot, and keep the gameday tradition alive."
America's Biggest Round is powered by Jameson's new creative campaign debuting later this month, Sláinte to Showing Up, a toast to the regulars, the fans who may not know all the rules but know a good time when they see one, and the neighborhood bartenders who know your order before you sit down. Inspired by Jameson's founding belief to "Make a New Friend Every Day," the campaign celebrates the people and places that make gameday what it is.
"The moments fans remember most aren't the ones they watched alone, they're the ones they shared with the people around them," said Colin Kavanagh, Chief Marketing Officer at Pernod Ricard North America. "For generations, neighborhood bars have brought people together, turning strangers into friends and gamedays into lasting memories. As the Official Spirits Sponsor of the NFL, Jameson is pouring America's Biggest Round with a $5 million bar tab to celebrate the fans who show up, raise a glass, and make gameday happen at their local spot."
In select markets, fans across the country can head to their favorite local bar to claim their share of the $5 million tab:
- Scan & Claim: Click here or scan dedicated in-bar QR codes on coasters and table tents to unlock local offers.
- Up to $20 Cash Back: In participating rebate states, consumers who order a Jameson drink can upload their receipt to receive up to $20 cash back via Paypal or Venmo.
- Sweepstakes: In eligible sweepstakes states, fans can enter for a chance to win $20 via PayPal or Venmo for their next round.
- Find Your Bar: Fans can use the interactive Jameson Sports Bar Locator to discover local spots hosting watch parties, signature menu offerings, and gameday rituals—whether it's Green Tea Shots, Jameson Ginger & Lime, or their go-to Jameson favorite.
To learn more about America's Biggest Round, find local gameday bars, or view signature matchday cocktail recipes, visit JamesonWhiskey.com and follow @JamesonUS.
*About America's Biggest Round / Jameson 1st Round on Us Rebate. Offer EXCLUDES residents of AZ, HI, IN, KY, LA, MD, MA, MS, NH, NC, OR, PA, TN, TX, UT and VA. You must be 21+ and a resident of a state NOT listed above. Eligible receipts must show a qualifying purchase made at an on-premise retailer between 9/9/26 – 11/30/26, and must be submitted by 12/4/26. To receive up to $20 via Paypal or Venmo, you must purchase a minimum of one (1) Jameson cocktail, drink or shot from an on-premise retailer (i.e. bar or restaurant). Amount of rebate shall NOT exceed cost of one (1) Jameson cocktail, drink or shot. Maximum one rebate per person or household. To redeem, and for offer terms and conditions, visit www.jamesonwhiskey.com/en-us/first-round-on-jameson. Void where prohibited. SPONSOR: Pernod Ricard USA.
For states not eligible for the rebate, Jameson is conducting the America's Biggest Round / Jameson 1st Round on Us Sweepstakes. No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal U.S. resident of AZ, HI, IN, KY, LA, MD, MA, MS, NH, NC, OR, PA, TN, TX, UT or VA, age 21 or older as of date of entry. Registration begins at 12:00a ET on 9/9/2026 and ends at 11:59p ET on 11/30/2026. To enter, and for complete official rules including eligibility, prize details, ARV and questions/comments, visit www.jamesonwhiskey.com/en-us/first-round-on-jameson-sweeps. Follow the on-screen entry instructions to participate in the instant win promotion. Odds of winning based upon total number of eligible entries received. Limit one prize award per person or household. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. Sponsor: Pernod Ricard USA, 250 Park Avenue, New York, NY 10177.
Participant irrevocably waives all claims against the National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "NFL Entities") and agrees that the NFL Entities will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or the prizes awarded. The NFL Entities have not offered or sponsored this Sweepstakes in any way. All inquiries regarding the Sweepstakes should be directed to Sponsor or Sweepstakes Administrator.
TASTE RESPONSIBLY. JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2026 Imported by John Jameson Import Company, New York, NY.
ABOUT JAMESON® IRISH WHISKEY
Jameson is the world's bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand*. Anchored by the spirit of togetherness and community, Jameson celebrates the attributes that have propelled the brand from its inception – always welcoming and forever smooth. Sound like you? You Must be a Jameson, too. Every bottle of Jameson is triple distilled and crafted for smoothness at the Midleton Distillery in County Cork, Ireland - the Most Awarded International Distillery at the 2025 San Francisco World Spirits Competition.
ABOUT PERNOD RICARD USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; Château Sainte Marguerite rosé and exquisite champagne Perrier-Jouët.
Pernod Ricard USA is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country. As 'Creators of Conviviality', we are committed to sustainable and responsible business practices in service of our customers, consumers, employees, and suppliers. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
PRESS CONTACTS
Pernod Ricard USA: Joanna.Manning@pernod-ricard.com
Praytell Agency: Jameson@praytellagency.com
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