New Research Reveals How Asia’s Wealthiest Families Give

New Research Reveals How Asia’s Wealthiest Families Give New Research Reveals How Asia’s Wealthiest Families Give Global research explores how newer wealth, continued business ownership, and family stewardship influence philanthropic practices among Asia’s wealthiest families GlobeNewswire September 08, 2026

Singapore, Sept. 08, 2026 (GLOBE NEWSWIRE) -- As private wealth continues to expand globally and an estimated US$74 trillion is expected to transfer between generations over the next 20 to 25 years, understanding how wealthy families approach philanthropy is becoming increasingly important. New research from The Bridgespan Group, based on analysis of 186 of the wealthiest individuals and families across 20 economies spanning Asia, Africa, Europe, and the Americas, sheds light on how the world’s wealthiest families give, what they fund, how they organise their philanthropy, and how they seek to create change.

Supported by Bridgespan’s Funders Council comprising the Institute of Philanthropy, The Rockefeller Foundation, and the Gates Foundation, and with contributions from the Financial Services Development Council and Wealth Management Institute, High-Impact Family Philanthropy: What Makes Family Giving Distinctive marks the third year of the High-Impact Philanthropy series, building on previous research on institutional philanthropy and corporate giving.

“This research comes at a pivotal moment for family philanthropy, especially as private wealth continues to grow,” said Xueling Lee, co-author and partner at Bridgespan. “Our research helps fill a knowledge gap on how the world’s wealthiest families organise their philanthropy and pursue impact, and finds distinguishing characteristics in Asia.”

In Asia, where founders and second-generation leaders often remain closely involved in the businesses that generated their wealth, philanthropy is frequently connected to broader questions of stewardship, business ownership, succession, and community engagement. The research finds that these differences are shaped by factors including the relative newness of wealth, continued business ownership, and the close connection between family, business, and philanthropy. Bridgespan’s research on corporate giving highlights this dynamic: founder- or family-linked companies account for 11 of Asia’s 20 largest corporate funders, compared with four among the world’s 20 largest corporate funders.

“Beyond the scale of their giving, many families bring a long-term perspective, deep personal commitment, and relationships across sectors built over decades,” said Brian San, secretary-general of the Institute of Philanthropy. “These qualities are particularly relevant in Asia, where family-owned businesses remain a powerful force and philanthropy is often closely connected to family stewardship, business leadership, and community engagement. The report highlights how these characteristics can help families catalyse collaboration, support innovation, and contribute to meaningful impact over time.”

“This research confirms what we have seen firsthand: family philanthropy has driven some of today’s boldest solutions and most pioneering research. These funders are uniquely positioned to take risks and build coalitions that can solve big, complex problems at their root,” said Deepali Khanna, senior vice president and head of Asia (division) at The Rockefeller Foundation. “Some of the work we are proudest of, like the Global Energy Alliance for People and Planet, started because family philanthropies were willing to commit early and jointly at a time when no single institution could have carried it alone.”

The report identifies three approaches that make family philanthropy distinctive and can help families translate their resources and influence into meaningful and sustained impact:

  1. Taking risks others cannot or will not: Families often have the autonomy to move from decision to deployment more readily than institutional or corporate funders. In Singapore, for example, the Lien Foundation made a decade-long push into early childhood development, a sector that few had championed when it began. Its sustained work alongside government and other stakeholders contributed to broader sector development over time.
  2. Facilitating collective action: Families with trusted relationships across sectors can bring together stakeholders who might not otherwise gather, helping fragmented efforts to evolve into coordinated action. In 2024, the Jollibee Group Foundation, led by Tony and Grace Tan Caktiong, partnered with the Provincial Government of Basilan, the Zuellig Family Foundation, and the League of Corporate Foundations to expand its school feeding programme. Together, the partnership supports the delivery of nutritious meals to nearly 25,000 children in 250 schools.
  3. Mobilising multiple types of capital: A family with authority across philanthropic and investment decisions may be able to move capital across different instruments with fewer external negotiations, board approvals, or fiduciary obligations to outside investors.

The companion report How the World’s Wealthiest Families Give provides a landscape analysis of giving by 186 of the world’s wealthiest individuals and families across 20 economies spanning Asia, Africa, Europe, and the Americas. Key findings show that:

Download the full reports:

About The Bridgespan Group

The Bridgespan Group (www.bridgespan.org) is a global nonprofit that collaborates with social change organisations, philanthropists, and impact investors to make the world more equitable and just. Bridgespan’s services include strategy consulting and advising, sourcing and diligence, and leadership team support. We take what we learn from this work and build on it with original research, identifying best practices and innovative ideas to share with the social sector. We work from locations in Boston, Delhi, Johannesburg, Mumbai, New York, San Francisco, Singapore, and Washington, DC.


Ryan Wenzel
The Bridgespan Group
646.573.3006
ryan.wenzel@bridgespan.org