IRVINE, Calif., Aug. 24, 2026 (GLOBE NEWSWIRE) -- Helium 10, part of the Pacvue family, announced today the launch of Helium, entering the next era of Amazon brand management where AI automates manual work. Helium moves brands from endless hours in dashboards to having one intelligent AI partner that diagnoses problems, surfaces opportunities, and recommends actions across your entire Amazon operation in real-time.
Helium represents the next phase of applied, outcome-driven performance intelligence for Amazon brand operations.
“We're at an inflection point in e-commerce. Now every brand can operate as if they had massive budgets and world-class teams behind them. With Helium, you get 24/7 support from an intelligent AI partner that never sleeps, never misses an opportunity, and never stops optimizing. It's a complete transformation in how Amazon businesses run” said Zoe Lu, Executive Vice President, Helium 10.
Helium unifies insights and recommendations within a single system, enabling brands to move faster while maintaining control and making data-driven decisions.
This enables brands to understand what happened and why, get recommendations easily, and prioritize next steps all within one conversational interface.
"I think that having Helium built in to something that I'm already paying for and that's directly connected with what I want is amazing" said Angie, a Helium 10 user and E-commerce Manager at Stardust Spill Products.
Early adopters are already seeing significant impact. Brands have leveraged Helium to diagnose P&L issues in minutes instead of hours, identify keyword opportunities instantly, and make campaign decisions with confidence, all without leaving H10.
Brands and teams can interact with Helium through a conversational, natural-language experience embedded directly within Helium 10. By bringing trusted intelligence into the same interface where brands already work, Helium eliminates context-switching and accelerates decision-making when opportunities emerge or performance shifts.
With Helium, brands can:
- Diagnose performance changes instantly and understand what drove them. Ask plain-language questions and receive contextual explanations of trends, drivers, and root causes across their entire business.
- Get recommendations and prioritize the actions that will have the greatest impact. Helium surfaces next best actions aligned to profitability, growth, or efficiency goals, reducing guesswork and analysis paralysis.
- Get answers without navigating multiple tools. Helium’s cross-domain expertise, spanning Ads, Keyword and Listing Optimization, and more, delivers domain-specific intelligence, automatically drawing on the right expertise for every question.
Unlike standalone chatbots or generic automation tools, Helium operates within Helium 10's integrated platform, which connects signals across Research, Ads, and Commerce data to deliver complete context.
"Helium is not a chatbot layered onto dashboards, it's embedded directly within the systems where brand decisions are made. By unifying data, intelligence, and guidance in one place, we're fundamentally changing how brands operate, from reactive dashboard-watching to proactive decision-making." said Kirthi Vadlamuri, VP Product Strategy, at Helium 10.
At launch, Helium is focused on analysis and recommendations; the platform will continue to expand Helium capabilities, including write execution capabilities soon.
MCP Connector: Extending H10 Intelligence Beyond the Platform
Helium 10 has also launched its MCP Connector, embracing emerging open standards that will help brands more seamlessly connect Helium 10 data with the AI tools they already use, including Claude, ChatGPT, Gemini, and more.
The MCP Connector is actively available for power users and technical teams seeking to build custom workflows in Diamond and above plans.
While MCP represents an important step toward a more open AI ecosystem, Helium 10 believes brand value will ultimately be defined by how that data is operationalized.
"Having the AI be able to access [Helium 10 data] without us downloading reports manually every time is huge," said Abe Chomali, founder of XP Strategy, a leading Amazon Ads Verified Partner, offering personalized strategies and cutting-edge Amazon advertising solutions to help brands thrive.
To learn more, visit helium10.com
About Helium 10
Helium 10 is the all-in-one platform built for Amazon brands. Powered by AI and real-time data, Helium 10 helps millions of brands maximize profit, minimize risk, and scale their businesses. Founded in 2015, Helium 10 is part of the Pacvue family, the industry's most comprehensive platform for commerce media and brand success. Learn more at helium10.com.
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