Innovative Eyewear Announces Expansion Into More than 150 Stores of One of the Largest Big Box Retailers in the United States

PR Newswire

MIAMI, Aug. 24, 2026

MIAMI, Aug. 24, 2026 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that its upcoming test rollout of Lucyd Armor products is underway, into more than 150 stores of one of the largest big box stores in the United States. Sales are anticipated to begin in October.

Harrison Gross, CEO of Innovative Eyewear, said "We believe one of the largest big box stores in the United States introducing our smart eyewear into more than 150 locations is a real vote of confidence in our most popular product line, Lucyd Armor. We look forward to bringing our smart protective eyewear to Americans nationwide. We believe our team have successfully made safety glasses a lot more interesting, by allowing you to use them to communicate with your teammates and loved ones, translate seamlessly, and access some of the world's most powerful AI systems. Thousands of workers worldwide already rely on Lucyd Armor every day, and we hope our product can help as many workers as possible stay safe and connected handsfree. We truly appreciate that this is an unprecedented opportunity to introduce our products to a national audience, and my team is dedicated to ensuring its success."

Lucyd Armor smart safety glasses. 
Image courtesy Innovative Eyewear, Inc.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com 

Innovative Eyewear Logo

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SOURCE Innovative Eyewear, Inc.