KERRVILLE, Texas, Aug. 21, 2026 (GLOBE NEWSWIRE) -- Fall style is getting more personal at James Avery Artisan Jewelry! The brand’s new fall collection brings together colorful enamel, birthstone details, nature-inspired rings and playful seasonal charms designed to help guests refresh their jewelry for the season while keeping personal style at the center.
As fall wardrobes shift toward richer colors, layered textures and everyday pieces with personality, James Avery’s latest designs offer new ways to accessorize with pieces that feel personal and easy to wear. The assortment includes the Cherished Birthstone Flexible Cuff Bracelet in 12 styles, Halloween-inspired styles like the Enamel Mini Ghost Charm and Enamel Mini Pumpkin Charm, new gemstone rings, and a reimagined Enamel Dangle Ring available in seven shades that can be paired with any James Avery charm.
"Jewelry becomes meaningful because of the stories and memories connected to it," said Karina Dolgin, chief product and revenue officer. "This collection gives our guests new ways to celebrate the people they love, the traditions they cherish and the moments that matter most, while creating a look that feels uniquely their own."
The collection brings personality to fall jewelry through charm layering, colorful enamel and birthstone styling. The Cherished Birthstone Flexible Cuff Bracelet offers a meaningful way to wear a birth month or represent loved ones, whether styled on its own or stacked with other bracelets. For guests building a charm look, the Enamel Denim Jacket Charm and Love Note Charm add playful, personal details that nod to back-to-school moments, encouragement, friendship and fall traditions.
Several designs draw inspiration from traditions that hold special meaning for James Avery guests and communities. Inspired by the beloved Texas homecoming tradition, the Homecoming Mum Charm captures the spirit of Friday night lights, school pride and the keepsake mums exchanged around high school homecoming celebrations. The Marigold Charm, designed in silver and bronze, reflects the October birth flower and carries meaningful ties to remembrance, including Día de los Muertos traditions where marigolds are often used to honor loved ones.
Nature-inspired pieces bring a softer side to the season. The Wild Sunflower Necklace captures the beauty and optimism of the flower in a wearable everyday design, while rings including the Flowering Vines Ring Set, Floral Heart Signet Ring and Pierced Spring Butterfly Ring add texture and meaning. Returning as a Design From Our Archives™ piece, the butterfly ring reintroduces a beloved James Avery design for both longtime collectors and guests discovering the brand for the first time.
For guests who love to change their jewelry with the season, the new Enamel Dangle Ring adds a fresh styling option. Available in black, teal blue, dark pink, light pink, purple, red and white, the ring can be paired with any James Avery charm, creating a customizable look that can move from playful to polished depending on the charm, color and stack.
The fall assortment also introduces new gemstone colorways, including the Beaded Chevron Heart Gemstone Ring and Trellis Gemstone Ring, offering rich color and sparkle for everyday wear, stacking or gifting. The Trellis Gemstone Ring includes shades such as amethyst, garnet, prasiolite and peach morganite, while the Beaded Chevron Heart Gemstone Ring brings a heart-shaped gemstone into a stackable silhouette.
As part of the fall launch, James Avery will also introduce a limited-edition black enamel capsule, available Sept. 21–28 or while supplies last. Guests can also explore the brand's recently expanded college collection, featuring officially licensed university designs and new Connected Hearts styles inspired by select schools' signature colors.
The James Avery fall collection will be available at JamesAvery.com and James Avery stores beginning Aug. 17.
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ABOUT JAMES AVERY
James Avery is a vertically integrated, family-owned company offering finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, bronze and gemstones. James Avery jewelry is designed in the Texas Hill Country, with more than 90 percent of our pieces crafted in Texas using the finest materials sourced worldwide. We are a multi-channel retailer with over 140 James Avery stores in eight states. Our jewelry is also available at JamesAvery.com, at 284 Dillard’s and Von Maur locations across 36 states, Dillards.com, and VonMaur.com. You can also find our designs at our airport store in Nashville.
Follow us @jamesavery on Facebook, Instagram, Pinterest and LinkedIn, as well as @jamesaveryjewelry on TikTok and YouTube for new releases, trends and behind the scenes.
Attachments
Meagan Byrne James Avery 914-374-2662 meagan@truepointagency.com