PEET'S REVEALS RETURN OF THE COLD BREW PASS FOR NATIONAL COFFEE DAY ALONG WITH PUMPKIN AND APPLE AS FLAVOR FOCUS IN FALL MENU

PR Newswire

EMERYVILLE, Calif., Aug. 19, 2026

New protein smoothies, pumpkin favorites plus vanilla dream top and tangy green apple arrive alongside the annual 2026 Vine & Walnut Autumn Blend 

EMERYVILLE, Calif., Aug. 19, 2026 /PRNewswire/ -- Peet's Coffee, the original craft coffee roaster, is welcoming fall with its 2026 Fall Menu and the return of its popular Cold Brew Pass, giving coffee lovers even more reasons to sip, savor, and celebrate Pumpkin season this year. Available today at participating coffeebars nationwide, the Fall Menu features a new lineup of Protein Smoothies, the debut of the 2026 Vine & Walnut Autumn Blend, returning favorite pumpkin-flavored hot and cold beverages, and new seasonal bakery and food offerings. The Cold Brew Pass will also be making a return beginning September 1, rewarding Peetniks with a month of daily Cold Brew and, this year, with bonus Peetnik Rewards points for even more value.

Peet's 2026 Fall Menu

The Cold Brew Pass gives Peetniks one medium Cold Brew every day for 30 consecutive days for just $30. Available for purchase from September 1 through September 30, the pass also includes 2X bonus Peetnik Rewards points on any order with a warm food or pastry item. Timed to kick off Peet's celebration of National Coffee Day, the Cold Brew Pass offers Peetniks a rewarding way to enjoy their daily coffee ritual all month long.

"Fall is one of the most anticipated seasons at Peet's, when Peetniks come back for the comforting flavors and traditions they love most," said Cara Schlanger, Director of Retail Marketing at Peet's Coffee. "From the return of our Cold Brew Pass to the arrival of seasonal favorites like our Pumpkin Latte and new innovations like the expansion of sparkling energy to include Green Apple, this year's offerings are designed to give Peetniks more ways to enjoy the flavors of fall while making their everyday coffee moments even more rewarding."

Adding to this year's menu is Peet's new Protein* Smoothie lineup, giving Peetniks the protein-packed beverages they've come to love with a delicious fall twist:

 *Total protein grams vary by recipe.

Peetniks can also enjoy an array of handcrafted seasonal beverages celebrating the flavors of fall:

Beginning October 5, Peet's will keep the fall flavor momentum going with two limited-time beverages available through November 3, bringing new seasonal twists to coffeebars nationwide: 

Rounding out the Fall Menu, Peet's is introducing three new seasonal food offerings inspired by the flavors of autumn, as well as a returning favorite, the Cardamom Morning Bun. Whether Peetniks are looking for a quick snack, a satisfying breakfast, or a hearty lunch, the lineup delivers comforting flavors throughout the day:

Peet's Fall Menu is available now for a limited time in Coffeebars and on the Peetnik Rewards app.

About Peet's Coffee
Peet's is Coffee for Coffee People. Founded in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of coffee," Peet's Coffee® pioneered the artisan movement in the U.S. With rich, complex, superior quality roasts unlike anything Americans ever tasted before, Peet's influenced generations of coffee entrepreneurs and connoisseurs. Today, Alfred Peet's legacy lives on in every Peet's cup whether ordered online, selected at a grocery store or served in any one of the more than 465 Peet's Coffee locations in the U.S., China and the Middle East. Peet's Coffee is responsibly sourced, per Enveritas standards. For more information, visit www.peets.com. Stay connected to Peet's: @peetscoffee on X, Instagram and Facebook.

Peet's Coffee Cold Brew Pass

Peet's Coffee Protein Smoothies

Peet's Coffee Vine & Walnut Autumn Blend

Peet's Coffee Sparkling Green Apple Energy and new seasonal food offerings

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SOURCE PEET'S COFFEE INC.