PR Newswire
SAN MATEO, Calif., July 29, 2026
MISSION 1 PRO Creator Edition Delivers Professional-Grade Video + Audio with All-Day Power for Creators Who Want a Complete, Ready-to-Run Setup
MISSION 1 PRO Ultimate Creator Edition Adds Gimbal Stabilization + Lighting for Creators Who Want the Best of Everything
New MISSION 1 Series Firmware Update Adds New Features + Usability Improvements
SAN MATEO, Calif., July 29, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced that the MISSION 1 PRO Creator Edition, MISSION 1 PRO Ultimate Creator Edition, Volta 2, Media Mod for MISSION 1 Series, and Universal Adhesive Mount are now available for purchase at GoPro.com and at GoPro retailers in August. New firmware for the award-winning MISSION 1 and MISSION 1 PRO adds new camera features and is available now to provide full compatibility with the entire MISSION 1 Series accessory ecosystem.
The MISSION 1 Series has already earned recognition across the industry. The compact cinematic camera system has received editor's choice awards and recommendations from Tom's Guide, Gizmodo, PCMag, Mashable, Digital Camera World, and The Shortcut.
The new MISSION 1 PRO Editions are available now and include:
MISSION 1 PRO Creator Edition is $1,099.99 MSRP and $949.99 for existing GoPro subscribers at GoPro.com.1 It's available now at GoPro.com and at GoPro retailers in August.
MISSION 1 PRO Ultimate Creator Edition is $1,199.99 MSRP and $1,049.99 for existing GoPro subscribers at GoPro.com.1 It's available now at GoPro.com and at GoPro retailers in August.
Additional accessories in the MISSION 1 Series ecosystem now available:
Media Mod for MISSION 1 Series is available now for $149.99 at GoPro.com and at GoPro retailers in August.
Volta 2 is available now for $139.99 at GoPro.com and at GoPro retailers August.
Universal Adhesive Mount 2-Pack is available now for $14.99 at GoPro.com and at GoPro retailers in August.
MISSION 1 and MISSION 1 PRO Firmware Update
GoPro is also releasing a firmware update for MISSION 1 and MISSION 1 PRO cameras today that provides full support and compatibility with the entire MISSION 1 Series accessory ecosystem, including the new Media Mod and Volta 2. The update also brings image quality improvements for MISSION 1 and MISSION 1 PRO, with better contrast and tone tuning in Dive mode, and improved color accuracy and cinematic motion blur tuning. The update is available now as a download via the GoPro app, or on GoPro.com.
Now Available
MISSION 1, MISSION 1 PRO, MISSION 1 PRO Grip Edition, MISSION 1 PRO Creator Edition, MISSION 1 PRO Ultimate Creator Edition, and the entire suite of MISSION 1 Series accessories are available on GoPro.com today and retailers globally in August. The highly anticipated, interchangeable-lens-compatible MISSION 1 PRO ILS will go on sale later this quarter to complete the MISSION 1 Series.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION, and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "may," "plan" and variations of these terms or the negative of these terms and words of similar meaning are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series product and accessory availability, product performance and specifications, pricing and subscriber pricing, firmware update features and availability, and third-party partnership developments. These forward-looking statements are based on the Company's current expectations and assumptions and inherently involve significant risks, uncertainties, and changes in circumstances that are difficult to predict. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product launch timing and execution, supply chain and manufacturing disruptions, consumer demand and market acceptance, competition, the ability to manage product introductions, transitions, and pricing, and the ability to successfully enter and compete in professional and premium camera segments. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, as updated by subsequent quarterly reports on Form 10-Q. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Accordingly, for the foregoing reasons, the Company cautions the reader against relying on any forward-looking statements. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events, changes in its expectations or otherwise, except as may be required under applicable securities laws.
1 $100 off is available to yearly subscribers only upon subscription renewal.
2 Runtime measured at a temperature of 77°F (25°C) with a wind speed of 0.6m/sec with the Wide digital lens; Bluetooth® and HyperSmooth on; front and rear LCD screens on with a 1-minute screensaver; voice control and GPS off.
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SOURCE GoPro, Inc.