PR Newswire
AUBURN HILLS, Mich., June 12, 2026
AUBURN HILLS, Mich., June 12, 2026 /PRNewswire/ --
The Jeep® brand continues its Twelve 4 Twelve Wrangler series with the debut of the 2027 Jeep Wrangler Sarge, an unmistakable tribute to the brand's military heritage, reimagined for today's drivers. As the eighth release in the yearlong program, Wrangler Sarge combines authentic design cues rooted in 1941 with the capability, craftsmanship and refinement expected of a modern Wrangler.
Also debuting alongside Wrangler Sarge is the Jeep Gladiator Sarge special edition, which carries forward the same heritage-inspired design cues and capability-driven features to the industry's only open-air pickup truck. Based on the Willy and Rubicon trims, Gladiator Sarge blends rugged off-road capability, best-in-class approach angle and unsurpassed departure angle, with a distinctive, military-inspired aesthetic to go along with an unsurpassed 7,700-lb towing capacity, and a maximum payload of 1,720 lbs.
"The Jeep Wrangler and Gladiator Sarge limited editions reflect how we honor our Jeep brand heritage, not by looking backward, but by carrying its values forward," said Bob Borderdorf, Jeep brand CEO. "It's about purposeful design, authentic details and building vehicles meant to be relied on, whether navigating demanding terrain or everyday roads, while staying true to our roots and meeting the expectations of our customers."
The Jeep brand's legacy is deeply forged in America's story, born from vehicles that answered the nation's call in its time of greatest need and evolving into an enduring symbol of freedom, capability and national pride. Consistently recognized as one of America's most patriotic brands, Jeep proudly honors the service members whose sacrifice helped shape the values it continues to uphold today.
A Modern Take on a Legendary Silhouette
The Jeep Wrangler Sarge stands out with a bold exterior inspired by the iconic Willys MB, brought to life through authentic '41 accents. First introduced in 2020, the '41 Green has grown from a limited-run color into a defining symbol of the Jeep brand.
Its deep olive-drab tone pays homage to the original WWII Willys, the vehicle that redefined freedom and capability. Today, it connects Jeep Wrangler to its origins, carrying that legacy onto every trail.
More than a color, '41 is a statement, where the Jeep brand began and where it continues to go.
Key exterior elements include:
Purpose-built Materials Meet Heritage-driven Detail
Inside, Wrangler Sarge is designed with a mission-ready interior that blends durable materials with elevated craftsmanship, creating an environment built for both resilience and comfort.
Orders for the new 2027 Jeep Wrangler and Jeep Gladiator Sarge models will open later this summer with a Wrangler four-door starting MSRP of $100 over a comparably equipped Willys or Rubicon model and a Gladiator starting MSRP of $500 over a comparably equipped Willys and Rubicon model.
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Media website: media.stellantisnorthamerica.com
Jeep brand: jeep.com
Facebook: facebook.com/jeep
Instagram: @jeep
X: @jeep
LinkedIn: linkedin.com/company/jeep
YouTube: youtube.com/thejeepchannel or youtube.com/StellantisNA
View original content to download multimedia:https://www.prnewswire.com/news-releases/born-in-41-built-for-now-jeep-brand-unveils-the-2027-jeep-wrangler-sarge-302799184.html
SOURCE Stellantis