PR Newswire
NORTH BETHESDA, Md., April 13, 2026
The new Scenic Dreams® prototype centers wellness and nature-inspired design.
NORTH BETHESDA, Md., April 13, 2026 /PRNewswire/ -- Sleep Inn® by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, is ushering in a new chapter for the brand with the opening of its first four new construction properties built under the Scenic Dreams® prototype, a next‑generation design that brings together nature-inspired modern aesthetics, operational efficiency and a deeper commitment to guest wellbeing. Signature elements include regionally inspired murals, calming color palettes, expansive windows that invite in natural light, and spaces that encourage both productivity and relaxation. Early results show that the Scenic Dreams investments are resonating with guests and translating into stronger performance. Hotels that have undergone the renovations are seeing a RevPAR premium of +1.71, and among properties that have completed the majority of their upgrades, guest satisfaction has followed suit—finishing 2025 with an average LTR of 8.36, a 0.25‑point increase year over year.
The new Sleep Inn & Suites properties opening in Tennessee, Nevada, and Pennsylvania, are a milestone, signaling strong progress for the brand's new-construction pipeline and offering a compelling blueprint for developers looking to invest in midscale hospitality.
Together, the openings highlight Sleep Inn's evolution as a design-forward, wellness-driven brand—delivering calming, intuitive environments that support rest, productivity, and an elevated everyday stay for guests— while reinforcing its appeal to owners seeking a smart, scalable prototype backed by the power of Choice Hotels. Designed with owners in mind, the Scenic Dreams prototype pairs its design updates with one of low development and operational costs—making it a strong option for developers seeking both visual distinction and long-term efficiency. From restructured building footprints to streamlined back-of-house layouts, the prototype is engineered to help simplify construction, reduce ongoing operating expenses and support strong owner economics.
The latest additions to the Sleep Inn portfolio include:
"At the heart of Scenic Dreams is a simple idea: helping guests truly rest and reset," said Mallory Enos, Head of Midscale Brand Strategy & Management. "These new Sleep Inn hotels bring together calming, thoughtfully designed spaces and innovative sleep solutions—while also offering a smart, efficient prototype that's designed to perform for owners—delivering a refreshed stay experience that feels intentional, modern, and grounded in wellbeing."
With more than 40 Scenic Dreams prototype hotels currently in the pipeline, Sleep Inn's next‑generation design is continuing to expand its footprint while reinforcing its focus on thoughtful design, guest wellbeing, and long‑term growth.
Sleep Inn®: Dream Better Here
Every Sleep Inn hotel offers a "simply stylish" sanctuary with nature-inspired design elements that are modern but timeless and create a relaxed and serene environment. A new-construction brand, every Sleep Inn hotel is built with a specific vision in mind: to be a sanctuary for travelers as well as an efficient property to build, operate and maintain. Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel category with more than 440 locations open worldwide. All Sleep Inn hotels offer free Wi-Fi, complimentary hot and cold breakfast options, and a swimming pool and/or fitness center. For more information, visit www.choicehotels.com/sleep-inn.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 50 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600, North Bethesda, MD 20852, email: development@choicehotels.com.
© 2026 Choice Hotels International, Inc. All Rights Reserved
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SOURCE Choice Hotels International, Inc.