Available nationwide at select retailers this spring, the partnership includes a Solo Stove premium roasting experience giveaway and content throughout the season
GRAPEVINE, Texas, April 2, 2026 /PRNewswire/ -- Solo Stove, the leading outdoor lifestyle brand within Solo Brands (NYSE: SBDS), is officially kicking off fire pit season with an exciting new partnership with Rice Krispies Treats®. Bringing Snap, Crackle and Pop to campfires across the country, this new partnership celebrates building memorable moments outdoors around the fire pit while sharing delicious roasted treats with family and friends.
The internet's favorite campfire s'more hack just got a major upgrade. With Rice Krispies Treats and Solo Stove joining forces, the viral roasting trend is officially stepping into its role as the definitive modern outdoor experience. Now, s'mores lovers can ditch the graham cracker in favor of the marshmallowy crunch of a roasted Rice Krispies Treats bar, reimagining a classic with a crave-worthy twist. This partnership delivers the ultimate roasting experience, proving the perfect bonfire treat can be crafted for maximum flavor, with zero smoke.
"We've seen our community take s'mores to the next level by roasting Rice Krispies Treats bars, and it was time to make that magic official," said Liz Vanzura, CMO at Solo Stove. "This partnership is rooted in innovation inspired by our fans, and at its core, it's about bringing people together. By combining the joy and fun of Snap, Crackle and Pop with Solo Stove's smokeless flame, we're helping create unforgettable moments—one perfectly roasted bite at a time."
"We love seeing how people personalize their Rice Krispies Treats moments," said Leslie Serro, Vice President of Sweet Snack Marketing at Mars. "Teaming up with Solo Stove lets us fuel that creativity with an elevated, modern-day campfire experience. We're excited to spark even more joy (and perfectly roasted treats) around fires everywhere this season."
Limited-edition 40-count boxes of Rice Krispies Treats, featuring Snap, Crackle, and Pop roasting bars over a Solo Stove Smokeless Fire Pit, will be available nationwide at select retailers including Walmart, Kroger, Amazon, Target, and more starting in April, while supplies last.
Inside select Rice Krispies Treats Limited Edition 40-count boxes, lucky fans may uncover a hidden surprise: a special winning wrapper that unlocks a chance to elevate their fireside experience. By discovering one of these winning wrappers, consumers can win exclusive prizes designed to bring the joy of roasting to life in a whole new way. Two prize tiers are available:
Grand Prize (Find the Orange Wrapper):
- Solo Stove All-New Summit 24" Smokeless Fire Pit: Sits 5-7 people comfortably around the tallest, brightest flame in the Solo Stove lineup
- (4) Solo Stove Roasting Sticks
- (2) Rice Krispies Treats 40-count boxes
Second Prize (Find the Silver Wrapper):
- Solo Stove Mesa Tabletop Smokeless Fire Pit: Portable, easy to use, and perfect for patios and small gatherings
- Solo Stove Mesa Accessory Kit (includes (4) Mini Roasting Sticks)
- (2) Rice Krispies Treats 40-count boxes
The co-branded packaging and promotion gives backyard enthusiasts a chance to elevate their fire pit moments all season long. By putting a fresh spin on a campfire classic, the brands are inviting consumers to level up their s'more game and make every gathering a little more memorable. Throughout the season, Solo Stove and Rice Krispies Treats will bring the partnership to life with original content across social and digital channels, including collaborations with creators and influencers. Consumers are invited to join the fun by sharing their own roasting creations using #UltimateRoastingExperience.
ABOUT SOLO BRANDS
Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel lifestyle brand company. Leveraging e-commerce, strategic retail partnerships, and physical retail stores, Solo Brands offers innovative, premium products across four outdoor lifestyle brands: Solo Stove—expanding its lineup to offer a larger variety of outdoor lifestyle products—known for the world's most popular smokeless fire pits including the all-new Summit Series and Infinity Flame™ Propane Fire Pits, award-winning pizza ovens, the new innovative Windchill™ Cooler, the new premium Steelfire™ Griddle, and outdoor accessories; Chubbies, a premium casual apparel and activewear brand; ISLE, a maker of inflatable and hard paddle boards; and Oru Kayak, innovator of origami folding kayaks.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
RICE KRISPIES TREATS® x SOLO STOVE® GIVEAWAY
ABBREVIATED RULES. NO PURCHASE NECESSARY. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older. See official rules at www.ricekrispiestreats.com/rules for additional eligibility restrictions, prize descriptions/odds/ARVs and complete details. Full Rules also available by mail along with a free game piece by sending a self-addressed, stamped #10 envelope to: Rice Krispies Treats™ x Solo Stove® Giveaway, P.O. Box 7795, Kalamazoo, MI 49003-7795. VT residents may omit return postage. Requests must be postmarked by 3/1/27 and received by 3/6/27. Game ends 3/1/27. 10 Grand Prizes (Solo Stove Summit 24™ Smokeless Fire Pit prize kit) and 100 Secondary Prizes (Solo Stove Mesa™ Tabletop Smokeless Fire Pit prize kit) are available. Subject to complete official rules. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.
© 2026 Kellanova
© Solo Stove, 2026. Solo Stove is not a sponsor or co-sponsor for this promotion.
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