CRANBURY, N.J., July 01, 2022 (GLOBE NEWSWIRE) -- Moving Mountains for Multiple Myeloma®, a program with the mission of raising funds and awareness for multiple myeloma research, will take the battle against the disease to new heights with a team trek up Mt. Washington in New Hampshire. The program is a joint initiative between CURE Media Group and the Multiple Myeloma Research Foundation (MMRF), with sponsorship from GlaxoSmithKline (GSK). By committing to make the grueling climb, hikers demonstrate their unfailing commitment to finding a cure for the disease.
From July 8 through July 11, 2022, a team of 16 hikers – including caregivers, family and healthcare providers – will scale Mt. Washington, a 6,288-foot-high summit renowned for its extreme conditions. Drawing enthusiasts from around the world, the arduous trek offers teams an unparalleled opportunity to climb the highest peak in the Northeastern U.S. together with the MMRF.
"This life-changing experience is indicative of the tremendous tenacity of every person affected by multiple myeloma, and the lengths to which they’ll go to find a cure. It is our privilege to pledge continued support for this bold effort to generate awareness and raise much-needed funds for multiple myeloma research," said Mike Hennessy Jr., president and CEO of MJH Life Sciences™, parent company of CURE Media Group.
MM4MM has participated in challenging climbs since 2016, raising over $3 million for MM research. All proceeds from hikes go directly to the MMRF, the largest MM nonprofit in the world.
"The MMRF stands with all those who are in the fight against multiple myeloma. MM4MM is a remarkable team effort that symbolizes what we can do when we come together for a common cause. Finding a cure for MM may seem just as unattainable as scaling a daunting peak, but when loved ones, healthcare providers and our partners join together with determination and solidarity, we can truly move mountains," said Michael Andreini, president and CEO of the Multiple Myeloma Research Foundation. "With GSK’s sponsorship, the program is another way we are working toward conquering multiple myeloma."
The MM4MM Mt. Washington team includes people from all walks of life who have been touched by multiple myeloma:
GSK’s Allison Doherty and Christine Walter, MMRF’s Kiel Weston, and CURE’s Marty Murphy will also participate in the climb.
"We are honored to support the multiple myeloma community and sponsor the Moving Mountains for Multiple Myeloma program," said Michael Petroutsas, senior vice president, head of U.S. Oncology Business Unit at GSK. "As the second most common form of blood cancer in the U.S., multiple myeloma is considered treatable but not curable. We are committed to continued research into new therapies while delivering programs that spark meaningful connections among patients, family, friends and healthcare providers. We take great pride in supporting the MM4MM climb, and we are humbled to join the hikers, CURE and MMRF in this inspirational endeavor.”
To learn more about the climb and donate to multiple myeloma research, visit the Moving Mountains for Multiple Myeloma® website.
Find more information on GSK here.
Find more information about MMRF here.
Find more information on CURE Media Group here.
RoseComm for CURE Media Group
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/159a00b6-a1c5-44f7-b5a1-07e1c3e4ed50